RapidTainment AG and High-Tech Grunderfonds invest in sevenload Founders' Social Web Game

By Rapidtainment Ag, PRNE
Thursday, March 25, 2010

COLOGNE, Germany, March 26, 2010 - UP Web Game GmbH, a United Prototype project, is happy to welcome Swiss
RapidTainment AG and German High-Tech Grunderfonds (HTGF) as new investors
and shareholders. The transaction was made public yesterday at the company's
housewarming party in Cologne, which was attended by several hundred people
from politics, media and business.

Under the working title "Social Web Game" the company is currently
developing a new kind of online game, which combines several already existing
concepts and is targeted at a broadly defined audience. For now, the founders
keep quiet about further details.

"People enjoy playing with each other," the founders Ibrahim Evsan and
Thomas Bachem comment "and the Internet makes it possible to realize
completely new concepts." Evsan and Bachem have developed the idea behind the
game since 2005, until they put it aside for some time in order to found the
video platform sevenload. "However, we are entrepreneurs, and sometimes you
can't let an idea go. This game is one of those very special projects, and we
are happy to finally implement it together with strong partners".

RapidTainment AG and HTGF take part in this seven-figure seed financing
round with equal shares. Tobias Hartmann, who joined end of 2009 as
co-founder: "Our two investors complement each other perfectly. RapidTainment
AG is a very powerful partner with an exciting strategic vision, while HTGF
contributes an excellent VC network and a high degree of professionalism".

"RapidTainment AG was founded in order to bring entertainment content to
market and to drive exciting concepts forward", comments Bobby Chang, CEO of
RapidTainment AG. "We are looking forward to the collaboration with this
great team and we are proud to support this project".

Andreas Quauke, Investment Manager with HTGF, sees a high potential in
both the market and the team: "The Social Web Game fills a very attractive
and still vacant niche in a market that doubles in size each year. In
particular, we were attracted by the experienced and highly motivated team
that has a high potential to bring this idea to market with high speed and
quality".

Further information on UP Web Game is available at
www.unitedprototype.com (in German only).

About RapidTainment:

RapidTainment stands for digital entertainment: the goal is to market
entertainment across all online sectors via the platform
www.rapidtainment.com. The company was founded in 2009 and is based in
Cham/Switzerland.

About the High-Tech Grunderfonds:

The High-Tech Grunderfonds invests risk capital in young, high-potential
technology companies that convert promising research results in business
success. By means of the seed financing the start-ups shall carry on with the
R & D project until the provision of a prototype or a "proof of concept" or
until the lancing on the market. The High-Tech Grunderfonds has a funds
volume of about 272 million EUR. Investors of the Public Private Partnership
are the German Federal Ministry for Economy and Technology, the KfW Banking
Group and the six industrial company groups BASF, Deutsche Telekom, Siemens,
Robert Bosch, Daimler, and Carl Zeiss.

    Contact:

    UP Web Game GmbH
    Herr Tobias Hartmann
    Friesenplatz 16
    50672 Koln, Germany
    Tel: +49-221-16539444
    Fax: +49-221-16539445
    tobias.hartmann@unitedprototype.com
    blog.unitedprototype.com

    Rapid Tainment AG
    Gewerbestrasse 6
    6330 Cham, Switzerland
    Tel.: +41-41-748-88-81
    press@rapidtainment.com

    High-Tech Grunderfonds Management GmbH
    Andreas Quauke
    Investmentmanager
    Ludwig-Erhard-Allee 2
    53175 Bonn, Germany
    Tel.: +49-228-96568500
    Fax: +49-228-96568550
    info@high-tech-gruenderfonds.de
    www.high-tech-gruenderfonds.de/

Contact: UP Web Game GmbH, Herr Tobias Hartmann, Friesenplatz 16, 50672 Koln, Germany, Tel: +49-221-16539444, Fax: +49-221-16539445, tobias.hartmann at unitedprototype.com, blog.unitedprototype.com. Rapid Tainment AG, Gewerbestrasse 6, 6330 Cham, Switzerland, Tel.: +41-41-748-88-81, press at rapidtainment.com. High-Tech Grunderfonds Management GmbH, Andreas Quauke, Investmentmanager, Ludwig-Erhard-Allee 2, 53175 Bonn, Germany, Tel.: +49-228-96568500, Fax: +49-228-96568550, info at high-tech-gruenderfonds.de, www.high-tech-gruenderfonds.de/

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