Real Madrid Signs an Exclusive Contract with WISeKey to Exclusively Distribute Real Madrid’s Mobile Content Rights Across ChinaBy Wisekey Sa, PRNE
Sunday, July 17, 2011
GENEVA, July 18, 2011 -
WISeKey announced today an exclusive agreement with Real Madrid
C.F, the twentieth century’s best soccer club, for the exclusive
distribution of the club’s mobile content in China this coming
season 2011/2012. The announcement validates the new media strategy
WISeKey is now deploying with famous brands, allowing them to
monetize their brand value by associating the WISeKey ecosystem of
users in selected countries with restricted mobile content rights
provided by the brands.
Under the deal, WISeKey and Chinese partners will be responsible
for distributing and marketing Real Madrid’s mobile content,
covering China and the extended network of Chinese Real Madrid
“WISeKey will help Real Madrid generate extra revenue by
distributing official mobile content in China, creating a mobile
community of Real Madrid fans who choose to receive Real Madrid’s
exclusive mobile content using WISeKey’s world-leading eSecurity
technologies” said Carlos Moreira, Founder and CEO WISeKey.
“We are delighted to be partnering with WISeKey, who will boost
the club’s presence and strengthen our popularity in China via the
fastest growing mobile market community. Real Madrid fans can find
in their mobile devices the best photos, videos, news…of the club
in nearly every corner of the world thanks to our dynamic licensing
model, and now, thanks to WISeKey, we are also entering the Chinese
market,” said Pedro Duarte, Head of New Media Real Madrid.
China is a big market for the Real Madrid brand and now this
community will now access the best Real Madrid content via
WISekey’s WISeID technology.
The complete text of the Real Madrid and WISeKey announcement
can be found here:
Tags: China, Geneva, July 18, Switzerland, WISeKey SA