Really Simple Systems Releases Public CRM API

API Allows Customers and Third Party Application Vendors to Integrate Into Web-based CRM System

LONDON, August 18, 2010 - Really Simple Systems - www.reallysimplesystems.com - the largest
UK vendor of cloud CRM systems today announces the availability of the Really
Simple Systems CRM API (www.reallysimplesystems.com/crm_api.asp )
(Application Programme Interface). The API's functionality allows CRM users,
web developers and software providers to integrate their applications
directly into the Really Simple Systems web-based CRM (
www.reallysimplesystems.com/simple_crm.asp#crmhosted) application.

The Really Simple Systems API is a SOAP (Simple Object Access
Protocol) based interface, allowing low level objects in the cloud CRM system
(www.reallysimplesystems.com/default.asp) to be read, updated and
created using XML data. Records can be retrieved individually or multiple
records can be retrieved based on search criteria.

Real Training - www.realtraining.co.uk - a specialist
e-learning provider to educationalists, is an early user of the API. Mark
Hutter, Business Development Manager at Real Training, comments, "We've used
the CRM API to build a real-time dashboard, which shows visually attractive
reports based on closed opportunities."

John Paterson, CEO of Really Simple Systems, adds, "By
integrating web-based applications with Really Simple Systems web-based CRM
system, businesses can offer customers a closely coupled CRM functionality
and get exposure to Really Simple Systems' customer base."

Paterson continues, "Recent research from Really Simple
Systems found that confidence in cloud applications has increased in 62% of
SMEs. Anyone looking to leverage their Software as a Service (SaaS) offering
can now integrate into our cloud CRM system and take full advantage of the
increasing demand for systems that offer SMEs real value for money."

The CRM API is available now, at no extra charge to existing
Really Simple Systems customers.

About Really Simple Systems

Really Simple Systems web-based CRM is aimed at small and
medium sized organisations with between 5 and 200 people who want a
straightforward hosted CRM sales, marketing and support system. The hosted
model is particularly suitable for companies with multiple locations and
sales people who work remotely or at home. Really Simple Systems, nominated
for the 2010 Software Satisfaction Award and winner of the award in 2008, is
the largest United Kingdom provider of web-based CRM systems with offices in
the UK, North America and Australia. Users include the Royal Academy of Arts,
the British Library, the Red Cross, NHS and the Department of Health as well
as many small and medium sized companies.

    For further information, please contact:
    John Paterson
    Really Simple Systems
    Tel +44(0)1730-823-300

    Max Deeley / Krista Le Beau
    itpr
    Tel +44(0)1932-578-800

For further information, please contact: John Paterson, Really Simple Systems, Tel +44(0)1730-823-300; Max Deeley / Krista Le Beau, itpr, Tel +44(0)1932-578-800