Redknee Wins Multiple Tier-1 MVNO Converged Billing Contracts
By Redknee Solutions Inc., PRNESunday, November 28, 2010
Redknee Supports Multiple MVNOS in APAC, EMEA and Americas
TORONTO, November 29, 2010 - Redknee (TSX:RKN), a leading provider of business-critical billing and
charging software and solutions for communications service providers, today
announced that it has signed multiple mobile virtual network operator (MVNO)
deals that reiterate Redknee's successful strategy to support growing
operators in APAC, EMEA and the Americas. Redknee's MVNO solution brings
greater flexibility and agility for MVNOs to be more competitive as the MVNO
market is expected to exceed the number of Mobile Network Operators by 2013,
according to Wireless Intelligence.
The flexibility and agility of Redknee's MVNO billing and customer care
solution enables MVNOs to take control of the services and promotions they
launch and the customer experience they provide. With Redknee, MVNOs can now
launch new data services and better target their subscribers due to the
increased visibility of its subscribers' usage and the ability to stimulate
and reward usage in real-time. The 360 degree view of subscribers provided by
Redknee's converged platform enables the service provider to effectively
identify cross bundle opportunities, understand subscriber behavior and
launch promotions and incentives faster to the market.
In addition, Redknee enables MVNOs to develop market-specific services
and pricing strategies, such as per-second billing or 'credit me' options, in
order to appeal to different market segments to use revenue-generating
services. The subscriber-centric platform also empowers subscribers to manage
their own mobile experience through many self-care features, such as balance
management and feature bolt-ons. These are critical enhancements for MVNOs
that seek to increase Average Revenue Per User (ARPU), customer loyalty and
market share growth.
"We are very pleased to be supporting leading MVNOs during the
transformation time of their business. These are strategic transactions that
we believe will enable us to build significant market share in both Tier 1
and 2 operators over coming years," stated Lucas Skoczkowski, Redknee's CEO.
"The flexibility and agility of our solutions enables service providers and
MVNOs to take control of their business and to execute on their growth
strategy with ease. At Redknee, we are continuing our investment in solutions
that serve the global wireless markets to support the success of our
customers and the execution of our growth strategy."
Redknee's solution for MVNOs is enabling MVNOs to take ownership of their
customer care and billing to develop and launch new service offerings,
real-time promotions and real-time customer care, independently of its MVNE
and with the speed, agility and sophistication of an independent service
provider. In addition, by having full control over the promotions engine and
product catalogue, MVNOs can reduce the cost and time to market for new
offers and targeted promotions. Redknee's real-time converged platform
supports multiple business models, as a reseller, service provider or a
complete MVNO. In addition, Redknee's solution also brings flexibility and
scalability for service providers to launch MVNOs from their Redknee platform
and in turn support an MNVE business model. As an adjunct module to Redknee's
real-time converged billing platform, Redknee enables MVNEs to offer the
benefits of real-time promotions, reduced operating costs and advance
customer care to MVNOs quickly and effectively.
For more information about Redknee and their solutions, please go to
www.redknee.com.
About Redknee:
Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 90 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit
www.redknee.com.
For further information: Media Relations Contact: Redknee Solutions Humera Malik, Director of Global Marketing +1-905-625-2102 humera.malik@redknee.com Redknee Solutions: David Charron, Chief Financial Officer +1-905-625-2943 Investor Relations: investor_relations@redknee.com
For further information: Media Relations Contact: Redknee Solutions, Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: investor_relations at redknee.com
Tags: November 29, Ontario, Redknee Solutions Inc, Toronto