Registration for Brand Licensing Europe 2011 Now Open

2010 show smashes all previous attendance records -

LONDON, April 28, 2011 - Brand Licensing Europe 2011, the Advanstar-organised licensing
exhibition, has opened registration for the 2011 show. This year's event
takes place between 18 and 20 October in Olympia's Grand Hall London, and
will continue to set the benchmark as the premier licensing exhibition in
Europe.

In 2010, Brand Licensing Europe broke all previous attendance records
with a total of 5,634 visitors, an increase of 16% on 2009. The attendance
for BLE2010, including exhibitors, reached 7,329. Brand Licensing Europe 2010
also recorded a huge jump in overseas visitor numbers, with a 37% increase on
2009, demonstrating the continued interest the event has throughout Europe.

Now in its 13th year more than 6,000 retail buyers, licensees, consumer
goods manufacturers, ad agencies and sales promotion professionals are
expected to attend from more than 60 countries. There will be a raft of new
exhibitors this year, each looking to seal lucrative licensing partnerships
with the people behind the brands whilst securing a unique preview of the top
licensing brands of tomorrow.

Brand Licensing Europe is attended by the most senior people in the
licensing industry and is the must attend event in the licensing calendar,
bringing the world of licensing together under one roof.

Delegates can sign up for free admission to the event. Registration is
available via the Brand Licensing Europe website
(www.brandlicensing.eu) and is free until October 17th, after which it
will cost 15 pounds upon arrival at the event.

Humaira Kaiser, Marketing Director - Europe, Advanstar Global Licensing
Group, said: "Brand Licensing Europe saw a record number of deals being
announced on the show floor last year and more exhibitors from Europe than
ever before, proving once again that it is the must-attend event for the
European multi-million pound licensing industry.

With new initiatives being introduced for 2011 and 80% of floor space
already sold, this year's show looks set to create even more business
opportunities within the exciting world of brand licensing".

To register and ensure your place at Brand Licensing Europe 2011 visit
www.brandlicensing.eu.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2011 (www.brandlicensing.eu) - taking place
October 18 - 20 at Olympia in London is the only pan-European event dedicated
to licensing and brand extension. Now in its 13th successful year, Brand
Licensing Europe 2010 hosted 236 exhibitors and 5,634 retailers,
manufacturers and sales promotion professionals from 63 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and
Europe.

Braben, +44-0207-025 8021, ble at braben.co.uk