Reliving your Best Nights out: There's an App for That

Unilever Launches the Lynx Stream Mobile App -

LONDON, May 6, 2011 - Unilever, one of the world's largest consumer goods companies, has
created the first mobile app to capture the real-time social elements of
Facebook, Twitter and mobile phone activity to produce a record of
unforgettable nights out.

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The Lynx Stream, developed for deodorant brand Lynx / AXE and launched
today in the UK, collects every video, picture, text, tweet, check-in and
status update a group of friends makes to produce an automatic Stream of the
night and highlight video, which can be watched online and shared through
social networks.

The mobile app - available to download for free from the iTunes Store and
Android Market - has been created with the intention to drive brand loyalty
and engagement by providing an essential social tool for young people.

The Lynx Stream will also act as a media channel in future brand and
product campaigns where content can be published directly to Lynx followers.

Josh Dean, Lynx Global Brand Manager, comments:

"When we design Lynx products we ask ourselves how will it fit into young
guys' lives and how will it make them more confident and attractive in the
mating game. The Lynx Stream has been developed with the same thought
process. Our guys are living on their mobile phones so it makes sense to
build an app that adds significant value to their lives by enabling them to
capture unforgettable nights out. And if Lynx is helping to facilitate great
memories - and is part of the memory - then it stands to reason that people
will save some affection for the brand itself."

The Stream starts with an organiser creating an event and inviting
friends to join a group. Those without The Lynx Stream are directed to
download the app in order to join the group.

Once the event begins the Stream captures and collects the group's
videos, pictures, texts, tweets, check-ins and status updates to create a
record of the night out whatever direction it takes. When the event is over a
full record of the Stream is created as well as a highlights video, which can
be viewed and shared via a dedicated web presence (
www.thelynxeffect.com/lynx-stream).

The Lynx Stream has been developed in the US by digital agency Razorfish
using Animoto video slideshow creation service technology and is available
for free on iOS and Android. It is being trialled in the UK with the
intention of global rollout across a number of Lynx / AXE territories.

Notes To Editors

Lynx www.lynxeffect.com

Razorfish www.razorfish.com

Animoto animoto.com/

For more information and images of The Lynx Stream please contact the
Lynx UK press office at Mischief PR on +44(0)20-7100-9999 or
lynx@mischiefpr.com

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