Research Reveals Babies are Bad for a Woman’s Career

LONDON - Bounty Launches Back to Work Help for Mums

Research from Bounty (www.bounty.com/), the UK’s
favourite parenting club has highlighted that mums returning to work require
more information and support in negotiating the challenges of childcare and
flexible working
(www.bounty.com/back-to-work/work-rights/flexible-working.asp).

A study of 3,000 working mums showed that a third felt that
their employers ‘turned against them’ on returning to work from maternity
leave and almost one in five said they were demoted without warning. Half of
the women polled said having a baby has had a negative effect on their
career.

Parenting Spokesperson and working mum, Faye Mingo of Bounty,
said: “Not enough flexibility is offered to mums to help them balance family
and work commitments. Going back to work
(www.bounty.com/back-to-work/) after maternity leave is hard and many
mums have battled with their priorities to return so should be offered
respect and support from their employers for doing so. Mums often work harder
than ever before when they return to work as they are afraid to be seen as
‘part timers’ and are keen to prove to colleagues that they are just as
capable as they were before.

“Despite the need for support and down-to-earth advice for
mums returning to work, this type of information isn’t available,” added Faye
Mingo. “Mums don’t know where to turn for advice they can relate to which is
why www.bounty.com, the UK’s largest parenting website, has launched a
new ‘Back to Work’ (www.bounty.com/back-to-work/) section to guide
mums through everything from work rights
(www.bounty.com/back-to-work/work-rights/), to financial help
(www.bounty.com/back-to-work/financial-help/), choosing childcare
(www.bounty.com/back-to-work/child-care/) and finding a work-life
balance (www.bounty.com/back-to-work/work-life/) that’s right for
them.”

For help and advice visit www.bounty.com/back-to-work/

Editors notes:

- Bounty (www.bounty.com) is the UK’s favourite parenting club,
providing information, support and products for young families
throughout the four key-life stages: pre-birth, birth, toddlers and
pre-school.

- With 2.5 million members and over 50,000 new members joining
every month, Bounty has approximately 95% market coverage of the
estimated 750,000 annual births in the UK.

- www.bounty.com is the UK’s favourite parenting website and
the largest online meeting point for mums in the UK with over 19
million pages being served each month, 700,000 opted-in members and a
further 15,000 new members joining each month

- Bounty is a Kaboose company - Kaboose is one of the largest
family-focused new media companies in the world and one of the top-five
most visited family destinations online (www.kaboose.com).

For further information please email lpenney@bounty.com

Source: Bounty UK Limited

For further information please contact Lisa Penney on +44(0)1707-294000 or email lpenney at bounty.com