Ricoh Completes Times Square's First 100 Percent Solar Powered Billboard
By Ricoh, PRNETuesday, June 1, 2010
Ricoh Proud To Depend Solely on Sunlight; Billboard Reduces Carbon Emissions
WEST CALDWELL, New Jersey, June 2, 2010 - Ricoh Americas Corporation, a leading provider of digital office
equipment and advanced document management solutions and services, today
announced the completion of its 100 percent solar powered electronic
billboard, the Ricoh Eco Board, located at 3 Times Square at the corner of
7th Avenue and 42nd Street. The Ricoh Eco Board, which is 47 feet high by 126
feet long, is the first billboard in Times Square to be totally lit by solar
energy. It is powered solely by 62 solar panels and 24 thin-film PV solar
modules, and illuminated by 16 LED floodlights. Ricoh made a promise not to
use conventional electricity from the grid to light the Eco Board and will
allow it to go dark due to lack of sunlight. By using only solar power to
light the sign, Ricoh is playing a part in reducing the amount of carbon
emissions released by conventional electrical power sources. A special
ceremony to celebrate the completion of the Eco Board will take place on June
8 in New York's Times Square.
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"When Ricoh decided to advertise in Times Square, we wanted to do so in
an environmentally-responsible way that would have minimal negative impact on
the environment. Our hope was that the Eco Board would become a powerful
symbol of Ricoh's commitment to green practices and would challenge others to
become more active," said Jason Dizzine, Director, Corporate Communications,
Ricoh Americas Corporation. "Most billboards deliver a message, but this
billboard is itself the message. For Ricoh, if the sign goes dark, that is
ok. What is more important is that Ricoh is sharing in the bettering of our
planet for everyone."
Ricoh chose Rec Solar, one of the pioneers of the solar industry, to
equip the top of the Eco Board with a high-quality series of solar modules
optimized for low-light conditions. In addition, Ricoh worked closely with
Cooley Group, which has been at the forefront of polymer technology and
coatings on flexible reinforced substrates for nearly a century, on the
thin-film PV solar modules, manufactured by Xunlight Corporation.
"Ricoh's commitment to sustainable management is reflected not just in
this solar billboard but in the products and services we offer our
customers," said Ike Kakegawa, Vice President, Environmental Sustainability,
Ricoh Americas Corporation. "We are making significant environmental
contributions on a global scale through Ricoh's Total Green Office Solution,
which takes a holistic approach to document management, combining green
consultative services, energy-saving imaging equipment and software solutions
to help customers meet their sustainability goals such as saving energy and
paper, and reducing waste."
Ricoh Group has been steadfastly committed to the environment for over 30
years. In 1976, Ricoh established an Environmental Protection Group
responsible for keeping Ricoh's environmental goals and strategies as a key
consideration when planning, developing, designing and promoting new products
and services. In 2009, Ricoh set medium and long-term targets for reducing
the total CO2 emission (including the converted value of 5 gasses) by 87.5%
by FY2050, and 30% by FY2020, compared to FY2000.
Ricoh has been named as one of the Global 100 Most Sustainable
Corporations in the World for the past six consecutive years at the World
Economic Forum in Davos. Ricoh has also won the World Environment Center
(WEC) Gold Medal for International Corporate Achievement in Sustainable
Development in 2003.
For more information about the Ricoh Eco Board, or any other Ricoh
products or solutions, please visit www.ricoh-usa.com.
All referenced product names are the trademarks of their respective
companies.
CONTACT: Linda Montefusco Rebecca Maas Ricoh Americas Corporation Peppercom +1-973-882-2172 +1-212-931-6126 Linda.Montefusco@ricoh-usa.com rmaas@peppercom.com
Linda Montefusco, Ricoh Americas Corporation, +1-973-882-2172, Linda.Montefusco at ricoh-usa.com; Rebecca Maas, Peppercom, +1-212-931-6126, rmaas at peppercom.com
Tags: June 2, new jersey, Ricoh, West Caldwell, Western Europe