Ricoh Launches 100 Per Cent Sustainable ‘Eco-Board’ in London
By Ricoh Europe Plc, PRNEMonday, June 27, 2011
LONDON, June 28, 2011 -
Billboard Powered Only by Wind and Solar
Energy Sets a New Standard for
Responsible Advertising Across the Globe
Ricoh Europe, a specialist in office solutions,
managed document services and production printing, today unveiled
Europe‘s first
‘eco-board‘, a billboard powered 100 per
cent by wind and solar power. The Ricoh eco-board is
the first of its kind in Europe in having dual natural sources of
power so that it illuminates only when sufficient power is
collected, demonstrating by example the company‘s
long term commitment to sustainable business.
“Our ethos is to go beyond simply meeting regulatory
requirements relating to sustainability by proactively promoting
environmentally responsible practices in our own business and for
our customers. The launch of the eco-board takes us one step
further by reminding wider public audiences to act in a sustainable
way and think beyond the obvious when it comes to protecting
natural resources,” said Steve Saito, Chairman and CEO of Ricoh
Europe. ”At Ricoh, we have been committed to reducing our
company’s carbon footprint for decades, already achieving zero
waste to landfill at European factories back in 2001. We are
also focused on encouraging other businesses to adopt sustainable
business models that can better our cities, countries and our
planet whilst improving productivity and profits.”
The European eco-board is located on the M4 motorway which runs
from London to London Heathrow airport, the gateway to Europe. The
eco-board is powered by 96 solar panels and 5 individual wind
turbines and forms a key part of Ricoh’s overall commitment to
raising environmental awareness in the region. Travellers across
Europe journeying into the heart of London will pass the eco-board
which carries Ricoh’s Managed Document Services message - the
company’s sustainable approach to streamlining business processes
and document workflows.
The European eco-board joins Ricoh’s
in Times Square, New York last year.
Ricoh‘s Sustainability Ethos
The launch of the European eco-board marks the end of Ricoh’s
global eco action month which saw employees globally take part in
activities to support the company’s sustainability and biodiversity
commitments as part ofRicoh’s endorsement of the annual
Day on 05 June 2011. Ricoh has a strong history of
sustainability and an environmentally responsible heritage which
can be traced back to the company’s founder in 1936. With 23
operations in EMEA, Ricoh is focused on improving business
processes to help customers increase their value in sustainability
while reducing their environmental risk through smart products and
ways of working. The company believes that it is the responsibility
of every business to help protect the environment and using
eco-boards ushers in a new era for its approach to advertising.
- Industry recognition: Ricoh was recognised as one of the
world’s most ethical companies for the 3rd year in a row by the
Ethisphere Institute for going beyond legal minimums, introducing
innovative ideas to benefit the public and forcing its competitors
to follow suit by consistently upping the ante for what it takes to
be an ethical leader. Ricoh was also listed for the 7th consecutive
year as one of the Global 100 Most Sustainable Corporations,
recognising its development of innovative green offerings.
- Industry leadership: In the 1980s, Ricoh was the first
company to introduce digital multi-functional devices to the
market. These combined copier and fax functions or printer and
scanner functions, reducing the need for multiple single-function
devices. This resulted in significant reductions in costs and
energy consumption.- In 2005 Ricoh was the first company in the industry to
introduce biomass plastic into the manufacture of products. These
plastics are recyclable and do not contribute to global warming to
such an extent as their petroleum based counterparts - In 2005, Ricoh launched a multi-function digital copier made
with plastics with 50% plant-based materials, increasing to 70% in
2008. - In 2009 Ricoh developed colour toner using a unique polyester
polymerization process which fuses at a lower temperature than its
predecessor, resulting in energy efficiencies. It also yields more
toner per tube resulting in less waste.
- In 2005 Ricoh was the first company in the industry to
To find out more about how Ricoh’s eco-boards:
Visit
blogit.realwire.com/Ricoh-launches-100-per-cent-sustainable-eco-board-in-London
for more on the European board.
Visit
www.ricoh.com/about/company/promotions/eco-billboards/
for more about eco-boards worldwide.
Find out about
Ricoh’s Total Green Office Solutions that help businesses to
reduce the impact they have on the environment, including
sustainability consultancy, eco-technology and certified
pre-owned equipment.
About Ricoh
Ricoh Company, Ltd. (Ricoh Company) is a Fortune Global 500
company specialising in technology and services that transform high
volume, document intensive business processes into more efficient
ones. This is achieved through Ricoh’s expertise in Managed
Document Services, Production Printing, Office Solutions and IT
Services. By working with Ricoh, businesses can streamline
the way they work, become more efficient and profitable, and share
knowledge more effectively within their organisations. With a
global workforce of 109,014, Ricoh operates in Europe, the
Americas, Asia Pacific, China and Japan.
Ricoh Europe Holdings Plc is a public limited company and the
EMEA headquarters of Ricoh Company with operations located in
London, United Kingdom and Amstelveen, the Netherlands. In
the fiscal year ended 31 March 2011, revenues from Ricoh’s EMEA
operations totalled ¥413.9 billion (approx US$4.99 billion). Ricoh
Company’s worldwide sales totalled ¥1,942 billion (approx US$23.4
billion) during the year ended 31 March 2011.
For further information, please contact:Ricoh Europe, Janice Gibson, Tel.: +44-(0)20-7465-1153, E-mail: press at ricoh-europe.com, Home page: www.ricoh-europe.com. Register for the Ricoh media centre at: www.ricoh-europe.com/press
Tags: June 28, London, Ricoh Europe Plc, United Kingdom
