RockLive Launches Mike Tyson - Main Event Mobile Game for iOS Platform

FREE Interactive Game Allows Players to Go Toe-To-Toe with Boxing Legend Mike Tyson

IRVINE, California, March 29, 2011 - RockLive (www.rocklive.com/) (formerly Rock Software), creator of
mobile applications and games built around celebrity individuals or famous
entities, today announced the availability of "Mike Tyson - Main Event," an
interactive boxing game featuring Mike Tyson and an eclectic group of
fighters from around the world. Available now and free in the iTunes App
Store, Mike Tyson - Main Event lets players punch their way through multiple
rounds as the underdog in a pound-for-pound boxing competition en route to
the 'main event,' - boxing against the former undisputed heavy weight
champion of the world, Mike Tyson.

(Photo: photos.prnewswire.com/prnh/20110329/AQ73079)

"The goal with all of our applications and games is to excite users by
offering them a unique and entertaining way to connect with their favorite
athletes, celebrities and personalities in a relevant and lasting way," said
John Shahidi, CEO of RockLive. "Mike Tyson is an international icon in the
boxing world and beyond; therefore it's only natural for RockLive to work
with Mike to further connect with his fans - young and old alike."

Mike Tyson - Main Event features fictional fighters Jordy McDirt, Fluke
O'Brady, Jay Shore Tenerelli, and other skilled, trash-talking opponents who
dodge left and swing right while advancing from one circuit to another.
Players earn RockCash after each win that can be used toward the purchase of
virtual items to help defeat future opponents.

"We've got a lot of surprise updates in store with this game," said Mike
Tyson. "It's going to be a knockout!"

Main Event follows the highly successful November 2010 launch of RockLive
game "Mad Chad" featuring NFL star and TV personality Chad Ochocinco. Mad
Chad, which takes players on an around the world adventure to rescue Chad's
stolen pet pigeon, flew to the top of iTunes' paid app chart within its first
week of release.

The game is free to download
(itunes.apple.com/us/app/mike-tyson-main-event/id407110106?mt=8&ls=1)
and available now in the iTunes App Store. Are your thumbs ready? Watch the
training video (www.youtube.com/watch?v=x_Y4VWoFUZw) to find out.

About RockLive

Based in Irvine, California, RockLive creates and produces games and
social apps for iPhone and Android devices. RockLive apps and games bring a
new experience to mobile users with the incorporation of influential
athletes, musicians, and entertainers. Founded by brothers John and Sam
Shahidi, RockLive has established a strong team to create great products
while incorporating the best experience for mobile users.

Future RockLive games will feature NBA stars Carmelo Anthony and Kevin
Durant, boxer Floyd Mayweather and musician 50 Cent. Additionally, RockLive
provides the popular app RunPee, a utility that tells users when to use the
restroom during a movie and provides story line updates.

Lerin O'Neill of Text 100, +1-415-593-8425, Mobile, +1-415-290-3006, lerin.oneill at text100.com, for RockLive