RS Components Signs Distribution Agreement with IME to Capitalise on Growth Potential in Turkey
By Rs Components, PRNETuesday, July 27, 2010
OXFORD, England, July 28, 2010 - RS Components, the world's largest distributor of electronics and
maintenance products, has signed an exclusive distribution agreement with
Installations Middle East Group (IME) for the Turkish market.
IME has partnered with RS in the Middle East for over 35 years and
exclusively represents the company in UAE, Bahrain, Oman and Lebanon. The
addition of Turkey is part of an ongoing strategy by RS to penetrate emerging
markets, which present significant opportunities for its portfolio of around
500,000 electronics and maintenance products.
"We value the close working relationship between our two organisations
and are pleased that we are strengthening it further through our entry into
Turkey," said Rami Halabi, managing director at IME. "We feel confident that
together we will provide a much needed high-service distribution offer to
customers in Turkey, who are showing a strong interest in electronics and
maintenance products."
With the agreement for Turkey, IME has formed IME General Components and
opened a sales office in Istanbul to provide a considerable in-country
presence. The IME-RS website for Turkey has been translated and localised to
ensure that customers can complete orders easily and quickly.
"We believe that Turkey presents a significant growth opportunity for
RS," said Keith Rice, general manager for emerging markets at RS. "We're
pleased to be extending our partnership with IME to cover this strategic
market. Our decision to partner with IME in Turkey is testament to the
success we have experienced within the other markets where IME represents us;
the company's knowledge, expertise and approach are impressive and have
brought us some significant results across the region."
About RS Components
RS Components is the trading brand of Electrocomponents plc, the world's
largest distributor of electronic and maintenance products. The Group serves
1.5 million customers worldwide. Through operations in 27 countries and 17
warehouses, RS distributes around 500,000 products from over 2,500 suppliers.
The Group has an annual turnover of over GBP972 million and is listed on the
London Stock Exchange. For more details on the Group please visit the
corporate website (www.electrocomponents.com).
Contact for media enquiries: Andrea Barnard RS Components Tel: +44-1865-207464 andrea.barnard@rs-components.com
Contact for media enquiries: Andrea Barnard, RS Components, Tel: +44-1865-207464, andrea.barnard at rs-components.com
Tags: England, July 28, Oxford, Rs Components, Turkey, United Kingdom