Saffron Digital Launches New Website to Reflect Company's Ambitions

New Website Showcases Saffron Digital's Broadening Outlook

LONDON, February 25, 2010 - Saffron Digital, the leading mobile platform specialist, has completely
refurbished, rewritten and reorganised its website to reflect the wider
concerns of the company as it enters new business sectors.

While Saffron Digital remains at heart a mobile content developer, end
users are increasingly wanting to link their handset to other devices: PCs,
portable items such as video players and laptops, plus home entertainment
systems including set-top boxes, and TVs.

Saffron Digital's domain-based DRM technology provides a seamless,
easy-to-apply way for end users to name their devices, and include them in
their 'domain', so that content downloaded to their mobile phone can be
played on any of these authorised devices. Already integrated into Nokia's
Vid Store in Europe, domain-based DRM is set to be included in many other
platforms globally in 2010.

The new website explains how domain-based DRM and Saffron Digital's other
services work to the benefit of the content holder, the platform providers
and the end user. All Saffron Digital's products and services are summarised
on the site, giving visitors an overview of the breadth and scale of
Saffron's digital video technology.

"Our business is expanding. We're making further inroads in the US,
having opened our Los Angeles office last year, and we're increasingly
working with all digital media devices as well as mobile handsets for our
unique mix of download, play, pause and resume technology," says Shashi
Fernando, CEO of Saffron Digital. "2010 is set to be an exciting and
pioneering year for Saffron Digital and it's important that we are equipped
with an up to date, globally relevant website to showcase our products and
services."

The site is now live at www.saffrondigital.com.

About Saffron Digital

Saffron Digital is a global video delivery platform company, whose
products and services are live in 22 countries. Saffron Digital's proprietary
technologies, which include the ability to support multi-device delivery and
domain-based DRM, have been integrated into products by clients such as IPC
Media, Sony Pictures Paramount, 20th Century Fox, Sky, Nokia, LG, Samsung,
Sony Ericsson, T Mobile and Vodafone.

In the last year Saffron Digital has won a Gold Award for Best Product
Technology & Innovation in Visiongain's Mobile Entertainment Awards 2008, and
was named Best Video and TV Service Provider in Mobile Entertainment
magazine's 2009 awards. The company was also named as one of the UK's top 100
technology and media companies in the Tech Media Invest Top 100 List in 2009.

Press web site: www.bastion.co.uk

Saffron Digital web site: www.saffrondigital.com

For more information, please contact Dean Barrett or Christina Erskine at Bastion Ltd., 32-38 Saffron Hill, London, EC1N 8FH, United Kingdom, Tel: +44(0)207-421-7600 email: firstname at bastion.co.uk