Sagem Wireless to Deliver Connected Mobile Experience for Brand Partners

Sagem Wireless Uses on Device Portal and Content Delivery Infrastructure to Power Connected Lifestyle Devices Including Upcoming PUMA PHONE

PARIS, January 14 - Sagem Wireless, the leader in the design and delivery of customised
connected lifestyle devices and services, today announced a partnership with
Mobiles Republic and Cellmania. The partnership draws on the related
expertise of each company to create a platform which enables Sagem Wireless
to deliver a customisable connected online experience for leading consumer
brands and mobile operators.

Sagem Wireless is working with Mobiles Republic and Cellmania on the
upcoming PUMA PHONE, a customised mobile device designed and developed
exclusively for PUMA. The platform will provide online access to multimedia
content from PUMA via a carousel-based menu on the device, enabling PUMA to
aggregate all its mobile content services into a single customised and
branded user experience. Users will be able to download PUMA applications,
interact with multimedia content from PUMA.COM, and access PUMA products
through mCommerce services.

"Monetising mobile usage through new products and services is a key
market driver today as mobile operators and lifestyle brands look to new
channels for reaching niche communities," said Thierry Buffenoir, CEO, Sagem
Wireless. "By combining technology innovation with customer insight, Sagem
Wireless is uniquely positioned as a strategic asset to brands looking to
engage with their community through new mobile and connected channels. We are
delighted to be working with Mobiles Republic and Cellmania to create a
platform that will power the new category of devices such as the PUMA PHONE
that truly are lifestyle companions."

Following a licence agreement announced in October 2009, the PUMA mobile
phone will launch in the second quarter of 2010 prior to the FIFA Football
World Cup 2010. In partnership with Sagem Wireless, PUMA's entry into the
mobile universe leverages its innovative brand and design skill to improve
mobile user experience and connect to its community. Sagem Wireless is
integrating exciting technologies and services, including those from Mobiles
Republic and Cellmania, to design and develop connected devices that are
completely customised from the inside out, and that improve experience and
connect a brand community.

Created by Mobiles Republic, APPY(TM) is a mobile apps player that
enables the intuitive discovery of rich media, applications and products
through a carousel menu that can be customised by both the operator and
lifestyle brands. For PUMA, the APPY player enables users to discover,
connect to, and download PUMA content and services, creating a complete
PUMA-branded experience with access to products' catalogues and applications,
such as the latest sports news, downloadable games and merchandise.

Cellmania's content management platform powers rich discovery experiences
for music, games, apps, video, images and physical goods. Cellmania's
products and services simplify the process of acquiring, merchandising,
selling and delivering content across feature phones, smart phones and PCs.
The Cellmania solution enables the PUMA mCommerce services to be integrated
with a mobile operator's existing systems to provide a seamless user
experience.

About Sagem Wireless

Sagem Wireless provides customised connected lifestyle devices and
services to leading consumer lifestyle brands and mobile network operators
worldwide. Using technology innovation and customer insight as strategic
tools in the product design process, Sagem Wireless develops a range of
connected lifestyle devices personalised to the specific needs of different
customer segments. With industry leading technology partners and its own R&D
centres based in Europe and Asia, Sagem Wireless offers pre-requisite
manufacturing expertise intrinsic to the product design process that relies
on both flexibility and the highest level of quality to assure successful
entry into new and existing markets. For more information, visit:
www.sagemwireless.com

About Mobiles Republic

With APPY(TM) its Mobile Apps Player solution that transforms a simple
handset into a real multimedia platform, Mobiles Republic is at the leading
edge of innovation. By combining its technology with publishing and
advertising expertise, Mobiles Republic offers a unique multimedia experience
for all types of phones. Created in 2008, Mobiles Republic is already backed
up by major media groups, brands and manufacturers, and is the winner of the
2008 Sony Ericsson Content Awards. For more information, visit:
www.mobilesrepublic.com

About Cellmania

Cellmania is a leading provider of platforms and services that enable
rich on device experiences and reduce the complexity of monetising content
across mobile and broadband networks. Cellmania accelerates revenue
generation with innovative merchandising features, powerful analytics and
customer branded experiences across a wide array of devices. Cellmania's
customisable solutions are in action with 18 operators across 4 continents.
Founded in 1999, Cellmania is a privately held company with headquarters in
Mountain View, California. For more information, please visit
www.cellmania.com

About PUMA AG

PUMA is one of the world's leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the values of being Fair,
Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. The Black label features collaborations with renowned designers such
as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns
the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit
www.puma.comMedia Enquiries:

Media Enquiries: UK Media: Matt Ball, AxiCom Cohn & Wolfe (for Sagem Wireless), Tel: +44-20-8392-4077, Email: sagem at axicom.com ; French Media: Laure Bilhere, Cohn & Wolfe (for Sagem Wireless), Tel: +33-1-49-70-43-78, Email: laure.bilhere at cohnwolfe.com