Samuel Adams Partners with World’s Oldest Brewery to Push the Boundaries of Traditional Beer Law - New Beer Style Available Spring 2010

FREISING, Germany -

- Germany’s Weihenstephan Brewery and America’s leading craft brewery embark on mission to harness 1,000 years of collective brewing knowledge

Dr. Josef Schradler, managing director of Germany’s Weihenstephan Brewery, and Jim Koch, brewer and founder of Samuel Adams, announced their partnership and plans to unveil a new style of collaboratively brewed beer next spring. Weihenstephan is the world’s oldest brewery, founded by Benedictine monks in 1040. The brewery is the guardian of a centuries-old beer purity law called the Reinheitsgebot and it has brewed according to this law since its beginning. Every batch of Weihenstephan’s beer is evaluated by a panel of experts for color, aroma, froth consistency and flavor. Founded in 1984, Samuel Adams is an American craft beer pioneer. The brewery’s original style, Samuel Adams Boston Lager(R), helped spark the American Craft Beer Revolution by leading a return to flavorful beer brewed in small batches. While keeping an eye on tradition, the Samuel Adams brewers continue to innovate and explore boundary-pushing beer styles and brewing techniques. Both breweries share great passion for the art and science of brewing and pride themselves on using only the highest quality ingredients to produce award-winning, world-class beers.

(Photo: www.newscom.com/cgi-bin/prnh/20091022/NY96464)

“The Weihenstephan Brewery is a mecca for brewers and people around the world who are passionate about beer and brewing. No brewer can stand at the site of this brewery without feeling a sense of reverence for what has been done here,” said Jim Koch, founder and brewer of Samuel Adams(R) beers. “It is a great honor to work together on this mission to explore the limits of the Reinheitsgebot and to brew a beer that represents the platinum standard in the art of brewing.”

“This journey we’ve embarked on with Samuel Adams is unprecedented in the beer world,” says Dr. Josef Schradler, managing director, Weihenstephan. “We are making history with Jim and his team of brewers; turning our traditional brewing techniques on their head will result in an innovative beer that is ground breaking, delicious and unique.”

Working in tandem for almost two years, the brewers from Samuel Adams and Weihenstephan are perfecting an innovative beer style that explores new brewing techniques within the boundaries of beer law. Their yet-to-be-named crisp, pale brew is slated to debut in the United States and Germany next spring in cork-finished bottles. This effervescent, Champagne-like beer will weigh in at more than 10 percent alcohol by volume, yet remain very dry and crisp, shattering the preconceived notions of what can be done following the Reinheitsgebot Law.

The Weihenstephan/Samuel Adams beer marries new thinking from the world of American “extreme beer” with tradition and respect for the Reinheitsgebot, a German beer purity law that dates back to 1516 and states that all beer must be brewed using only the four ingredients: malt, hops, water, and yeast. By tapping 1000 years of brewing knowledge and coupling it with American innovation, the brewers at Samuel Adams and Weihenstephan will brew a complex, higher alcohol beer of distinction with only the four classic ingredients. This new beer will be ready to share with beer aficionados throughout the world in the spring of 2010.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com.

ABOUT WEIHENSTEPHAN:

The Bavarian State Brewery Weihenstephan. Nearly one thousand years ago it was the monastery brewery of the Benedictine monks, then the Royal Bavarian State Brewery. Today, as a regulated enterprise of the Freestate of Bavaria, it is a company run according to the precepts of private business. As the oldest existing brewery in the world, the brewery occupies an exalted site atop Weihenstephan Hill in the Bavarian city of Freising, surrounded by the comparatively still very young Weihenstephan science centre of the Technical University of Munich. Yet it is precisely this unique combination of tradition and custom, proven knowledge, and modern science, which gives the brewery its incomparable identity and permits it to brew beers of the highest quality. www.weihenstephaner.de

Source: Samuel Adams

Erika Schermerhorn, Samuel Adams, +1-617-368-5091, erika.schermerhorn at bostonbeer.com; Antonia Reich, Weihenstephan, +49-(0)8161 / 536 - 117, antonia.reich at weihenstephaner.de