Sanela Diana Jenkins Human Rights Project Launches Groundbreaking Online Tool to Help Prosecute War Criminals

Human Rights & International Law Online Forum Endorsed by Prosecutor of the International Criminal Court

LOS ANGELES, September 1, 2010 - The Sanela Diana Jenkins Human Rights Project today launched a
groundbreaking online tool that allows those involved in prosecuting war
criminals around the world to collaborate, share information and analyze
legal hurdles more effectively.

The Human Rights & International Criminal Law Online Forum, at
www.UCLALawForum.com, provides a venue for lawyers, researchers,
government officials and interested members of the general public to discuss
- and potentially resolve - difficult questions on international justice. The
Forum was created with the support of the Office of the Prosecutor of the
International Criminal Court in The Hague.

"Bringing war criminals to justice is a truly international effort that
requires an extraordinary amount of collaboration," said Sanela Diana
Jenkins, the Sarajevo-born businesswoman and human rights activist who
established the Sanela Diana Jenkins Human Rights Project at the UCLA School
of Law in 2009. "The Forum uses technology to provide a place for the best
ideas and the best practices to be shared around the world. I believe it can
also advance the cause of justice by allowing ordinary people to participate
in the discussion alongside the experts."

Ms. Jenkins continued: "My experience - first as a refugee and then in
helping rebuild Bosnia - has convinced me that legitimate international legal
institutions are vital. When the world stands together, it counters the sense
of impunity that allows these monsters to believe they can do as they like."

The Forum was created with the cooperation and assistance of the Office
of the Prosecutor of the International Criminal Court. The International
Criminal Court advances international justice and human rights by embracing
new developments in human rights law and prosecuting perpetrators of mass
atrocities. The Forum is intended to provide insight and debate on highly
contested issues.

"For us, it's very important," said Luis Moreno-Ocampo, chief prosecutor
of the International Criminal Court. "It's a way for us to refine our legal
thinking. We like to understand different perceptions in order to reach our
own conclusions."

The Forum will deal with one issue at a time. The inaugural issue
addresses the question of whether the Prosecutor of the International
Criminal Court has jurisdiction to investigate suspected war crimes arising
out of the Gaza conflict in 2008 and 2009. Leading legal thinkers on this
issue have posted extensive articles on the Forum debating the issue.

"The Forum will provide an opportunity for a serious global public debate
on some of the most important human rights problems of the day," said
Professor Richard Steinberg, director of the Sanela Diana Jenkins Human
Rights Project. "This project also provides amazing opportunities for UCLA
law students, who are able to collaborate directly with world renowned human
rights practitioners and scholars."

About the Sanela Diana Jenkins Human Rights Project at UCLA School of Law

The Sanela Diana Jenkins Human Rights Project
(www.law.ucla.edu/home/index.asp?page=3251) was established in 2009
by a gift from Sanela Diana Jenkins to advance the cause of human rights
around the world. The Project engages in a range of activities, continuously
identifying and pursuing the most promising opportunities for addressing
human rights issues around the globe, while at the same time advancing
understanding about human rights through interdisciplinary studies. The
Project is run by the noted foreign relations expert and UCLA Law Professor
Richard H. Steinberg.

About Sanela Diana Jenkins

Businesswoman and international human rights activist Sanela Diana
Jenkins is the Chairman, CEO and founder of the U.S.- and U.K.-based drinks
company, Neuro (www.drinkneuro.com). She produced and published "Room
23," a best-selling photography book, and owns Melissa Odabash, a leading
European swimwear business. Ms. Jenkins recently acquired TV1, a new
television station in Bosnia and Herzegovina. Born in Sarajevo, Ms. Jenkins
was forced to flee her home as a refugee during the siege of Sarajevo and
lost many friends and family members during the war. Her Sanela Diana Jenkins
Foundation (www.sdjfoundation.org) is the largest privately funded
Bosnian organization of its kind. She is an honorary adviser to Bosnian
president Haris Silajdzic. In 2008, Ms. Jenkins won the Mostar Peace
Connection Prize for her humanitarian work.

Mark Bolland, +44-780-809-2277, mark.bolland at markbolland.com, for Sanela Diana Jenkins; or Nicola Fletcher, +31(0)70-515-8071, Nicola.fletcher at icc-cpi.int, for the ICC Office of the Prosecutor; or Richard Steinberg, +1-310-267-2064, steinberg at law.ucla.edu, for the Sanela Diana Jenkins Human Rights Project