Sao Paulo Hosts Strong Second Year for South American Pharma Events

MAARSSEN, Netherlands -

Held in the heart of Brasil’s pharmaceutical industry, Sao Paulo, late August’s CPhI South America and P-MEC South America pharma ingredients and production technology events built strongly on their 2008 debuts.

At just over 4,900, visitor numbers for the 150+ exhibitors at the Transamerica Expo Center were almost 10% ahead of the 2008 launch event in Rio, with a major international presence. Organisers UBM International Media say that over 70% of space for the 2010 events has already been sold.

Led by Brazil, the markets of Latin and Central America are joining China and India as regions of dramatic future opportunities for pharma-related services.

Eliane van Doorn, UBM International Media’s Pharma Portfolio Group Director, commented:

“Against the challenging business background since their launch last year, the 2009 events clearly delivered for both exhibitors and visitors, laying deep foundations for next year!”

Providing coverage across the pharma ingredients, contract services and production equipment and technology sectors, co-location of CPhI and P-MEC is a proven formula that ensures a high level of networking and business opportunities in a single event visit.

Key Brazilian pharma trade organisations supporting the 2009 exhibitions included ABIQUIF, ABRIFAR ABIMIP, ABIFINA, Alanac, ANVISA, ASSOCIQUIM, CRF-SP, Interfarma, Pro-Genericos, and Sindusfarma.

Alongside the exhibitions, the wide-ranging conference programme included the ISPE Brazil Life Sciences Congress; the 1st CRF-SP Clinical Research Seminar; the 2nd. Latin American Pharma Business Forum; the 1st. Sindusfarma Symposium of Pharmaceutical Management and the BioPh-Biosolutions for Pharma conference on The Brazil Regulatory Scenario.

Returning after the successful 2008 debut in Rio, the buyers’ and sellers’ “Match and Meet” networking sessions — on pharmaceutical ingredients, contract services and licensing — underlined the networking depth of the event.

“The good feedback on the quality of visitors and business networking value clearly reflects the perceived importance of the event — and exceeding last year’s visitor numbers was a great bonus,” said Eliane van Doorn. “With continuing market growth across South and Latin America, and the quickening pace of international partnerships as the standout themes, we are very positive for 2010,” she added.

For 2010, CPhI South America and P-MEC South America move to Argentina’s La Rural - Hall Ocre facility in Buenos Aires, on 17 - 19 August. Next year will also mark the full debuts of ICSE South America and BioPh South America. In 2011, the fourth edition of the events will return to Sao Paulo.

UBM International Media’s annual sister events for the pharma ingredients and services sector include Japan (April); China (June); Worldwide (Europe - October) and India (December).

Source: United Business Media

Rob Sahi (CPhI), + 31-(0)-346-559-461, or Ian O’Malley (ICSE, P-MEC, BioPh), + 31-(0)-346-559-426, both of UBM International Media; or Roger Johnstone, GyroHSR Public Relations, +44-(0)-161-614-1450