Scandinavia Dealers Buying North American Vehicles

TORONTO, January 27, 2011 - 2010 was another strong year for vehicle dealers in Scandinavia who buy
vehicles from North American exporters. Throughout the entire year, there was
a constant flow of North American models exported to the Scandinavia market.

Vehicle dealers buy inventory from North American exporters primarily
because they are able to access models that are not sold in local markets.
They can sell vehicles that their competitors do not have in inventory.

"Buying North American models is one way to stand out in the market for
local dealers," notes Brian Osler, President & CEO of the North American
Automobile Trade Association (NAATA) - a trade association of dealers who
export vehicles around the world.

"Dealers in other countries who put North American models in their
showrooms are able to attract customers with exciting vehicles that no one
else in the market is selling. It is a real competitive advantage."

Importing from North America is a long-established practice in most
markets around the world. Vehicles from North America, built to Canadian or
American safety standards, are exported to every continent by companies that
specialise in export sales.

Some dealers buy only a few North American models to attract customers to
their dealerships. Others invest heavily in North American product and
specialise in selling these vehicles. As more dealers around the world have
become familiar with the importing and exporting process, North American
models are increasingly found in other markets.

"North American models tend to be highly profitable for overseas dealers
who import because no one else sells these models in local markets," says Mr.
Osler. "Because they generate so much interest, the vehicles typically sell
locally at a premium. Dealers always like to sell unique models that bring in
customers."

For further information:

North American Automobile Trade Association, Brian Osler, tel:
+1-905-882-7040, email: brian@naata.org, www.naata.org

North American Automobile Trade Association, Brian Osler, tel: +1-905-882-7040, email: brian at naata.org.