SES ASTRA Announces RTL2 Launch in High Definition

LUXEMBOURG, October 27, 2010 - SES ASTRA, an SES company (Euronext Paris and Luxembourg Stock
Exchange: SESG), has announced that the German entertainment channel RTL2
will launch in high-definition (HD) quality on HD+ starting in early
December. HD+ is SES ASTRA's technical platform for the transmission and
reception of TV programmes in HD quality via satellite for the German market

RTL2 HD is the seventh private free-TV-channel to launch on
HD+. Other channels broadcasting via HD+ include RTL HD, Sat. 1 HD, ProSieben
HD, VOX HD and kabel eins HD and most recently Sport1 HD, which starts 1
November 2010.

Since its market launch on 1 November 2009, HD+ has been
growing at an exceptional rate. Over 1.2 million smart cards have been
delivered to manufacturers and more than 300,000 HD+ set-top boxes have been
sold. To date, over 30 different kinds of set-top box are available for the
reception of HD+, and additional models will be in the market soon.

Wilfried Urner, Managing Director of HD PLUS, said: "The
launch of RTL2 HD will further extend the programme choice of HD+ and make it
even more attractive. The receiver sales demonstrate the popularity of the
unique offer and prove that we have developed a successful platform for
broadcasters who want to launch high-definition channels in Germany."

About SES ASTRA

SES ASTRA is the leading Direct-to-Home (DTH) satellite system in Europe.
The satellite fleet currently comprises 16 satellites. The ASTRA satellite tv
(www.onastra.com/2124/en) system delivers services to more than 125
million DTH and cable households and transmits more than 2,600 analogue and
digital television and radio channels, all easily found via the system's
channel guide.( www.onastra.com/2197/epg/preferences) SES ASTRA also
provides satellite-based multimedia, internet and telecommunication services
to enterprises, governments and their agencies. With over 160 HDTV satellite
(www.onastra.com/278192/hdtv) channels on its main orbital positions,
ASTRA represents the most important HDTV platform for Europe's leading
broadcasters.

The prime orbital positions for ASTRA are 19.2 degrees East, 28.2 degrees
East, 23.5 degrees East, 5 degrees East and 31.5 degrees East.

About SES

SES (Euronext Paris and Luxembourg Stock Exchange: SESG)
wholly owns the market-leading satellite operators SES ASTRA and SES WORLD
SKIES, and participations in Ciel in Canada, QuetzSat in Mexico as well as a
strategic participation in satellite infrastructure start-up O3b Networks.
SES provides outstanding satellite communications solutions via a global
fleet of 44 satellites.

    For more information please contact:

    Markus Payer
    Vice President, Media Relations
    SES ASTRA
    L-6815 Château de Betzdorf
    Luxemburg
    +352-710-725-500

    www.onastra.com

For more information please contact: Markus Payer, Vice President, Media Relations, SES ASTRA, L-6815 Château de Betzdorf, Luxemburg, +352-710-725-500