Shangri-La and Traders Dragons Prepare for Abu Dhabi Dragon Boat Festival 2010

ABU DHABI, UAE, August 17, 2010 - Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, is pleased to be
hosting the third Abu Dhabi Dragon Boat Festival, part of Adrenaline Sports
Live presented by RANI, on 8th and 9th October 2010.

As the main sponsor of the Dragon Boat Festival, since its
inception in 2008, Shangri-La Hotel, Abu Dhabi hosts corporate teams for
training days at the hotel's beach every year and entered its own teams into
the competition. This year, the Shangri-La and Traders Dragons team is a
culmination of colleagues from both Shangri-La Hotel and Traders Hotel in Abu
Dhabi.

As in previous years, the hotel will host the festival on the
1km stretch of beachfront that overlooks Sheikh Zayed Grand Mosque. The
festival will then end with an award ceremony and celebratory barbeque party
on Traders Hotel beach.

Dragon Boating is a thrilling water sport full of adrenaline,
sportsmanship, strategy and technique. It is also a sport that is about
positive team spirit, being healthy, making friends and having fun. Companies
are encouraged to enter their corporate teams for this year's festival early,
due to the enormous popularity of this growing sport.

Adrian Rudin, general manager, Shangri-La Hotel, Qaryat Al
Beri, Abu Dhabi, said: "The Abu Dhabi Dragon Boat Festival (part of
Adrenaline Sports Live presented by RANI) is a great success every year and
our involvement again for 2010 is important as an Asian hospitality company.
We see dragon boating as the perfect sporting activity to sponsor and we are
delighted to be holding the third festival at our Hotel again this year."

"We will once again be entering the competition ourselves with
our dynamic Shangri-La and Traders Dragons team. We have some talented
colleagues on the team and we are hopeful that we will do well again this
year," Rudin added. To register a team today, email info@sirenconsulting.com

Hong Kong-based Shangri-La Hotels and Resorts currently owns
and/or manages 66 hotels under the Shangri-La and Traders brands with a rooms
inventory of over 30,000. Shangri-La hotels are five-star deluxe properties
featuring extensive luxury facilities and services. Shangri-La hotels are
located in Australia, Canada, mainland China, Fiji, Hong Kong, India,
Indonesia, Japan, Malaysia, Maldives, Philippines, Singapore, Sultanate of
Oman, Taiwan, Thailand and the United Arab Emirates. The group has over 40
projects under development in Austria, Canada, mainland China, France, India,
Macau, Malaysia, Philippines, Russia, Qatar, Seychelles, United Kingdom and
the United States. For more information or reservations, please contact a
travel professional or access the website www.shangri-la.com.

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays and includes water, land
and urban activities, competitions, demos and "Have a go" sports trials and
is to be held at the Abu Dhabi National Exhibition Centre from the 7th - 9th
of October 2010.

Tickets are now on sale for the event through
www.timeouttickets.com and, with limited spaces available, Adrenaline
Sports Live presented by RANI is inviting potential sponsors and exhibitors
to take part; for more information contact Matt Tarrant on +971-(0)-2-06-4471
or matt.tarrant@ubm.com. Also, follow Adrenaline Sports Live presented by
RANI on Twitter @AdrenalineLive and join the Adrenaline Sports Live presented
by RANI Facebook group.

Notes to the editor

For more information please see
www.adrenalinesportslive.com or www.shangri-la.com

Adrenaline Sports Live presented by RANI

Local clubs, associations, agencies and companies that are
interested in finding out more about Adrenaline Sports Live, presented by
RANI should contact the organisers, UBM Middle East for information, on
+971-2-406-4471 or email info@adrenalinesportslive.com

Adrenaline Sports Live presented by RANI is the region's
festival for adrenaline-fuelled sports and holidays. Adrenaline Sports Live
presented by RANI is organised by UBM Middle East, and is one of the four
founding partners of the Abu Dhabi National Exhibition Company.

Adrenaline Sports Live presented by RANI includes sports
demonstrations, "Have a Go" sports trials, competitions and the following
festival zones -

    - Water
    - Land and Urban
    - Adventure Tourism
    - Retail and Clubs

Shangri-La Hotels and Resorts

Hong Kong-based Shangri-La Hotels and Resorts currently owns
and/or manages 66 hotels under the Shangri-La and Traders brands with a rooms
inventory of over 30,000. Shangri-La hotels are five-star deluxe properties
featuring extensive luxury facilities and services. Shangri-La hotels are
located in Australia, Canada, mainland China, Fiji, Hong Kong, India,
Indonesia, Japan, Malaysia, Maldives, Philippines, Singapore, Sultanate of
Oman, Taiwan, Thailand and the United Arab Emirates.

The group has over 40 projects under development in Austria,
Canada, mainland China, France, India, Macau, Malaysia, Philippines, Russia,
Qatar, Seychelles, Turkey and United Kingdom. For more information or
reservations, please contact a travel professional or access the website at
www.shangri-la.com.

    For media enquiries please contact -

    Adrenaline Sports Live presented by RANI
    Abdul Karim Samaan
    Grayling Momentum
    +971-4-390-1630
    abdulkarim@graylingmomentum.com

    Shangri-La
    Natalie Glorney
    Director of Communications
    Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi
    United Arab Emirates
    Tel: +971-2-509-8617
    Fax: +971-2-509-8670
    Email: natalie.glorney@shangri-la.com

    For digitised pictures of the group's hotels, please go to
    www.shangri-la.com/imagelibrary

For media enquiries please contact - Adrenaline Sports Live presented by RANI, Abdul Karim Samaan, Grayling Momentum, +971-4-390-1630, abdulkarim at graylingmomentum.com; Shangri-La, Natalie Glorney, Director of Communications, Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, United Arab Emirates, Tel: +971-2-509-8617, Fax: +971-2-509-8670, Email: natalie.glorney at shangri-la.com