Sir Paul McCartney Supports BUAV Campaign to end Cruel Cosmetics Tests on Animals

LONDON, March 10, 2011 - Sir Paul McCartney has declared his support for BUAV's No Cruel Cosmetics
campaign to end animal testing for toiletries and cosmetic products sold in
the EU.

Sir Paul said: "Animals should not suffer in the name of beauty. Testing
toiletries and cosmetics on animals is cruel and unnecessary. Join me in
signing the BUAV's petition to ensure the sale of cruel products in the EU is
outlawed by 2013. Say NO to Cruel Cosmetics."

Despite UK and EU bans on the use of animals to test cosmetics and
toiletries, cosmetic companies are still allowed to sell products within the
EU that have been tested on animals in other parts of the world.

An import and sales ban on animal tested products in the EU is due to
come into effect in 2013. However, concerns have arisen that there may be a
delay of up to ten years for this to be implemented. In response, the BUAV
has launched the No Cruel Cosmetics campaign calling for the ban to come into
effect as planned in 2013.

If the ban were to be delayed, hundreds of thousands of animals will
continue to die in cruel cosmetics tests for beauty products sold in the EU.
Thousands of people across the EU have already signed the No Cruel Cosmetics
campaign petition, including Sir Paul McCartney, to be sent to the European
Parliament. You can sign the petition at www.nocruelcosmetics.org.

Michelle Thew, Chief Executive of BUAV, said: "We are delighted that Sir
Paul has joined our campaign to end cruel tests on animals for beauty
products. Please sign our petition to the European Parliament at
www.nocruelcosmetics.org. Together we can show there is no public
appetite for animal tested cosmetics and urge the European Parliament to vote
against delaying this ban".

Celebrities, politicians, cosmetic companies and citizens of Europe are
being urged to sign the Euro-wide petition.

For further information, please contact BUAV's press office:
fleur.dawes@buav.org +44(0)7850-510-955 or +44(0)207-619-6978.

www.buav.org

For further information, please contact BUAV's press office:
fleur.dawes at buav.org +44(0)7850-510-955 or +44(0)207-619-6978.