Sky and Simplifydigital Reveal Benefits of Entertainment Bundles

LONDON, August 2, 2010 - Sky and Simplifydigital - the UK's only Ofcom accredited retailer of
digital TV, broadband and home phone deals - have released new data on the
savings available by "bundling" digital TV, broadband and home phone services
with a single provider. The latest data shows that a staggering GBP760 per
year can be saved by choosing the best digital bundle deal.

The data comes from a sample of 400 customers between January and May
2010. The average customer saving was GBP262, while 20% of customers saved
more than GBP577 and 10% more than GBP760 per year.

Charlie Ponsonby, CEO of Simplifydigital, said: "The digital TV,
broadband and home phone market is cut-throat and there has never been a
better time to take advantage of the savings on offer. Bundle deals now start
from as little as GBP18 per month for all three services (broadband, digital
TV and home phone) - plus there are some amazing introductory offers to be
had on top. There really is no excuse for customers to keep wasting big money
with overpriced legacy tariffs."

Earlier in the year, Sky was named winner of the 'Best digital TV,
broadband and home phone bundle' award in the Simplifydigital Customer Choice
Awards 2010.

The Simplifydigital Customer Choice Awards for digital TV, broadband and
home telephony services are based on the UK's only large scale qualitative
review of customer experience, compiled using the unique Feefo feedback
service, which pulls together people's opinions, likes and dislikes 60 days
into the service.

About Sky

Sky operates the most comprehensive multichannel, multi-platform
television service in the UK and Ireland. More than 9.7 million homes enjoy
an unprecedented choice of movies, news, entertainment and sports channels
with Sky packages (www.sky.com/shop/bundles-offers/ ). Sky continues
to break new ground with its own portfolio of channels: Sky1 combines its
commitment to UK production with the best of the US; Sky Arts continues to
embrace new audiences as the UK's only dedicated arts channel brand; Sky
Sports is still raising the bar in sports broadcasting; and Sky News remains
a pioneer in multiplatform television news.

Almost 6.5 million Sky homes now enjoy the control and flexibility of
Sky+HD (www.sky.com/shop/supertelly/home/ ) and 2.1 million homes have
already installed a Sky+HD box (www.sky.com/shop/boxes/sky-hd-box/ ),
which provides access to 37 dedicated HD channels (
www.sky.com/shop/supertelly/home/super-channels/ ) and future
innovative services like broadband-enabled video-on-demand and 3D TV.

Sky has also been the UK's fastest growing broadband and fixed-telephony
provider for the last two years.

About Simplifydigital

Simplifydigital (www.simplifydigital.co.uk/ ) is the UK's only
Ofcom accredited retailer of digital TV, broadband and home phone services.
The Simplifydigital impartial experts take thousands of calls every week,
from UK consumers looking to find the very best digital TV, broadband and
home phone deals.

Each customer receives a free "consultation", during which the experts
match their unique needs to one of over 10,000 deals from all the top UK
providers.

Each customer who buys through Simplifydigital then receives a
qualitative feedback form from Feefo within which express their views of the
Simplifydigital service and the quality of the service provider to which they
have signed up.

    Sky+HD PR contact:
    Victoria Etaghene
    BSkyB
    Grant Way
    Isleworth
    London
    TW7 5QD
    +44(0)20-7805-3000
    www.sky.com

Sky+HD PR contact: Victoria Etaghene, BSkyB, Grant Way, Isleworth, London, TW7 5QD, +44(0)20-7805-3000