Sky Offers Comparison Table for Sports Packages

ISLEWORTH, England, August 19, 2010 - Sky has created a new comparison table for its sports packages, putting
the price and package deals of Sky and its main competitors side by side.

The comparison tables allow consumers to check prices and features
between Sky and competitors, meaning customers can now compare Sky and BT
(www.sky.com/shop/sports/home/compare-sky-bt/) prices as well as
compare Sky and Virgin Media. (
www.sky.com/shop/sports/home/compare-sky-virginmedia/)

Features compared include which Sky Sports channels are available, the
availability of interactive coverage, high definition channels, the ability
to watch Sky Sports online or on a mobile viewing platform, and whether the
provider offers 3D viewing.

On the page to compare Sky Sports with BT's offerings, Sky has produced a
carousel listing ten reasons it believes its offering is superior, including
items such as smaller minimum contract.

The schedule for Sky Sports for the next 12 months includes the Barclays
Premier League, UEFA Champions League, the Ashes, the Guinness Premiership,
the Ryder cup, the US Open as well as many other world's sporting highlights,
in many cases available in high definition and 3D.

About Sky

Sky operates the most comprehensive multichannel, multi-platform
television service in the UK and Ireland. More than 9.8 million homes enjoy
an unprecedented choice of movies, news, entertainment and sports channels.
Sky continues to break new ground with its own portfolio of channels: Sky1
combines its commitment to UK production with the best of the US; Sky Arts
continues to embrace new audiences as the UK's only dedicated arts channel
brand; Sky Sports (www.sky.com/shop/sports/home/index.html) is still
raising the bar in sports broadcasting; and Sky News remains a pioneer in
multiplatform television news.

Over 6 million Sky homes now enjoy the control and flexibility of Sky+
and 2.9 million homes have already joined Sky+HD, which provides access to 44
dedicated HD channels and future innovative services like broadband-enabled
video-on-demand and 3D TV.

Sky has also been the UK's fastest growing broadband and fixed-telephony
provider for the last two years.

    Sky+HD PR contact:

    Victoria Etaghene
    Sky Consumer PR Executive
    BSkyB
    Grant Way
    Isleworth
    TW7 5QD
    +44(0)20-7805-3000
    www.sky.com

Sky+HD PR contact: Victoria Etaghene, Sky Consumer PR Executive, BSkyB, Grant Way, Isleworth, TW7 5QD, +44(0)20-7805-3000, www.sky.com