Sonic Foundry Partners With JISC 2011 to Create Most Interactive Hybrid Conference to Date

In-person and remote audiences to collaborate in the cloud during conference

MADISON, Wisconsin, March 10, 2011 - Sonic Foundry, Inc. (www.sonicfoundry.com/) (Nasdaq: SOFO), the
recognized market leader for rich media webcasting, lecture capture and
knowledge management, together with Digital Event Services from Saville Audio
Visual (www.saville-av.com/hire/digital_event_services/hybrid.htm),
will stream JISC 2011, making it the most interactive event in the history of
the conference.

With more than 600 delegates expected to attend JISC11 (
www.jisc.ac.uk/events/2011/03/jisc11.aspx), taking place March 14 - 15
in Liverpool UK, a large remote audience will also have the opportunity to
participate thanks to a new hybrid conference experience through Mediasite by
Sonic Foundry.

"Sonic Foundry is helping us to offer our online participants a truly
inclusive experience, as though they are physically here with us in
Liverpool. The Mediasite presentations, alongside the Twitter feeds, will all
be streamed to their computers in real-time, and there will also be
opportunities to ask questions, take part in online polls and contribute to
the sessions taking place," said Robert Haymon-Collins, JISC director of
communications and marketing. "It is our aim that in the future, wherever
appropriate, our events will be delivered through these multimedia channels
so that as many people as possible have the chance to learn about digital
technologies for education and research."

The JISC annual conference has used social media technologies in the past
to extend the reach of the conference. Last year more than 400 people took
part in the online conversation around the hashtag #jisc10 on Twitter, with
over 2000 tagged tweets being posted before, during and after the event. This
year the conference will use the hashtag #jisc11.

JISC's annual conference has been bringing expertise and knowledge to
over 750 senior managers, academics, library professionals, policy makers and
IT experts from educational institutions in the UK and internationally. The
2011 program consists of a variety of keynotes, sessions, workshops,
demonstrations and exhibition stands providing delegates with the opportunity
to seek advice, guidance and inspiration to realize the potential of their
existing technologies within their institutions.

Since 2003, the patented Mediasite lecture capture and content management
system automates the recording, delivery and management of multimedia
presentations that combine video and accompanying visual aids for live or
on-demand viewing.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global
leader for rich media webcasting and knowledge management, providing
enterprise communication solutions for education, business and government.
Powered by Mediasite, the patented webcasting platform which automates the
capture, management, delivery and search of lectures, online training and
briefings, Sonic Foundry empowers people to transform the way they
communicate. Through the Mediasite platform and its Event Services group, the
company helps customers connect a dynamic, evolving world of shared knowledge
and envisions a future where learners and workers around the globe use
webcasting to bridge time and distance, accelerate research and improve
performance. Product and service names mentioned herein are the trademarks of
Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.

About JISC

JISC supports UK colleges and universities in the innovative use of
digital technologies helping to position the UK as a global leader for
education. www.jisc.ac.uk

Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592, tammyk at sonicfoundry.com