Sony Ericsson Vivaz Launches on Vodafone UK

Available in Venus Ruby Exclusively for Vodafone Customers

NEWBURY, England, March 11, 2010 - The Sony Ericsson Vivaz
(shop.vodafone.co.uk/shop/mobile-phone/sony-ericsson-vivaz) is now
available to buy from Vodafone UK, the UK's best network.

Vodafone customers can select the stylish, curved handset packed full of
high-end features in either Venus Ruby (exclusive to Vodafone) or Moon
Silver.

With an 8.1 megapixel camera with 4 x digital zoom and face and smile
detection, ensures users capture the perfect picture every time. View the
results on the crystal-clear 3.2 inch high definition widescreen and share
with friends by uploading via the inbuilt Wi-Fi.

The jewel in the Sony Ericsson Vivaz's crown is the HD video allowing
consumers to produce and broadcast their favourite experiences with the
latest video capture features. The added auto focus helps customers record
life's moments in high quality.

The device is pre-loaded with the Vodafone 360 Homescreen, giving
customers access to Vodafone My Web, VIP contacts and the 360 Apps & Games
Shop. On top of that, customers can access the Vodafone Music service to buy
and download DRM-free tracks from a catalogue of more than 2 million songs.

The Sony Ericsson Vivaz is available for free from Vodafone UK on a GBP30
(24 month price plan) with 600 minutes, unlimited texts and 500MB of mobile
internet. For more information and to pre-order the device visit:
shop.vodafone.co.uk/shop/mobile-phone/sony-ericsson-vivaz.

Dan Bowsher, Vodafone UK, +44-(0)1635-666777