Spartoo Named the Most Innovative Start-Up in Europe

COPENHAGEN, LONDON and MUNICH, November 17, 2010 - Spartoo.com, Europe's number one online shoe store, received
the Schroders Innovation Award at Innovation Exchange 2010, the annual
meeting place for the EMEA innovation community.

Created four years ago and operating in more than 20 countries
including: France, United Kingdom, Germany, Spain, and Italy, Spartoo.com is
the European leader in internet footwear sales with over 1 million regular
customers and over 10 million unique visitors (Nielsen, july 2010).

The company offers a unique consumer experience through its
large choice of brand name shoes (more than 400 brands & 15,000 styles) and
has been consistently recognised by the market for the exceptional quality of
their customer service.

In a European market estimated at over EUR50 billion,
Spartoo.com has seen its turnover multiply by 125 over the past four years
and has recently been nominated amongst the fastest growing companies in
Europe by GP Bullhound Media Momentum & RedHerring.

The Schroders Innovation Award celebrates young, emerging
European technology companies that have demonstrated a successful go to
market strategy of a unique and original concept.

"Spartoo exudes the qualities inherent in successful
start-ups. They have a sound business model, proven track record, are
bringing true innovation to market and measurable growth and resourcefulness
amid a still challenging and tough economic climate." said Jean-Marc Soustre,
CEO, European Tech Tour Association.

"The Innovation Exchange was a hugely successful event. We are very
pleased with the decision taken by the selection committee. Both Betfair,
winner of the "Entrepreneur of the year" award, and Spartoo.com, winner of
the "Schroders Innovation Award", are companies which have achieved great
results showing strong entrepreneurship, which in our opinion is absolutely
essential for success." said Bernhard Leibkutsch, Schroders & Co Banque

"We are very proud to receive this award. In a very short time
we have gained the position of uncontested leader in the European market. The
award is a strong validation of the efforts we take on a daily basis to
deliver the best service and offer the largest range of Shoes in Europe" said
Boris Saragaglia, founder and CEO of Spartoo.com.

About Spartoo.com : << No1 in footwear in Europe >>

Founded in 2006 by two HEC graduates, Boris Saragaglia
(Mines-HEC), Paul Lorne (Centrale-HEC) and Jeremie Touchard (Mines),
Spartoo.com is the European leader in the internet footwear market. Operating
in more than 20 countries, Spartoo.com offers over 400 top brands with more
than 15,000 styles from which to shop, exceptional customer service, and free
delivery and return within 30 days. Spartoo.com is backed by Highland Capital
Partners, Endeavour Vision, CM-CIC Capital Prive and Aplus Finance

About the European Entrepreneur of the Year Awards

The European Entrepreneur of the Year Awards are presented to
the European technologyentrepreneur whose private company has had the biggest
impact, on the largest number of people, in the least amount of time. The
winners are selected by an independent committee of business leaders and
venture capitalists including representatives from the World Economic Forum,
Good Energies, Balderton and other leading Venture Capital firms in Europe.

For further information, please visit
www.techtour.com/innoex2010/Overview.htm

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About the European Tech Tour Association

The European Tech Tour Association (ETT) was founded in Geneva
in 1998 in response to the growing interest in emerging technology companies
in various European regions. ETT is an independent, not-for-profit
organisation composed of key contributors to the high technology industry.
The Association recognises that continued prosperity in Europe lies in its
ability to transform today's innovative projects into tomorrow's global
technology leaders. For further information, please visit www.techtour.com

About Informilo

Informilo (www.informilo.com) is a media, research and
events business that includes a news site covering entrepreneurship and
innovation around the globe in every part of the pipeline - from the smallest
start-up with the best idea to big companies that embrace creative
disruption. The aim is to help start-ups and venture capitalists benchmark
the global competition and connect with big corporates. It was started in
Paris by Jennifer L. Schenker, a journalist who has been covering the tech
sector outside of the U.S. for 25 years for prestigious publications such as
the Wall Street Journal, Time Magazine, International Herald Tribune, Red
Herring and Business Week.

About The European Private Equity and Venture Capital Association (EVCA)

EVCA is the voice of European private equity and venture
capital; trusted by over 1,200 members to represent the industry at the
highest levels of business and government. It is this trust, fostered over 26
years, that enables EVCA to promote and protect the industry, working in
partnership with key stakeholders like policy makers, institutional
investors, entrepreneurs, employee groups, professional advisors and business
executives. EVCA develops and delivers professional standards, world class
research and education, industry promotion and public policy making. EVCA
covers the whole range of private equity from early-stage venture capital to
the largest buyouts.

    Media Contact:

    M. Saragaglia Boris, Founder & CEO
    presscontact@spartoo.com (CC: sp@endeavourvision.com)
    +33-4-76-09-59-29

    Shoes (www.spartoo.co.uk/)

Media Contact: M. Saragaglia Boris, Founder & CEO, presscontact at spartoo.com (CC: sp at endeavourvision.com), +33-4-76-09-59-29.