Stardoll Membership Soars to 50 Million Registered Users

LONDON and STOCKHOLM, Sweden, February 16, 2010 - Stardoll (www.stardoll.com), the world's largest online
entertainment destination for young women focused on fame, fashion and
friends, today announced a major milestone: that its membership base has
surpassed an incredible 50 million registered users.

Stardoll's dedicated members span an impressive 230 territories and
experience the site's unique "social play" approach to celebrity and fashion
in 17 languages. In less than four years, Stardoll has grown to exceed 12.25
million unique visitors per month across the site, with over 45,000 new
members signing up daily.

As part of the celebration, Stardoll is offering its community a
collection of "50M"-themed virtual apparel and decor to adorn their MeDoll
avatars and virtual suites. In the first two days the virtual items have been
available, over 1 million items were picked up for free, and over 300,000
were purchased with Stardollars-the site's virtual currency.

"It's exciting to see that Stardoll continues rapid growth
through keeping a tight focus on our demographic of young women," said
Mattias Miksche, CEO of Stardoll. "With the virtual goods industry expected
to reach $1.6 billion in 2010 and social gaming contributing $835 million of
that total, we believe this is just the start for us and that the business is
poised for tremendous growth."

MORE ABOUT STARDOLL

Stardoll (www.stardoll.com/en/), a premier virtual
fashion and entertainment destination on the web, empowers users to express
their creativity within a unique "social gaming" environment that blends
childlike play with social networking to deliver a playful, fun-filled
approach to fashion, celebrity and dress-ups. Drawing on a core worldwide
audience of girls aged 9-17, the site enables members to build stunning
likenesses of themselves while offering them an extensive collection of
thousands of garments, accessories and other virtual goods from a variety of
real world brands. With the site's innovative StarDesign application, users
hone their fashion sense by creating their own virtual apparel. The site is
updated weekly with new dolls as well as hand-crafted fashions to fulfill the
overwhelming demand and interests of the site's nearly 12.25 million unique
monthly visitors. Over 45,000 new fans join daily, adding to the existing
fan-base of more than 50 million registered users in 230 territories. The
company is based in Stockholm, Sweden with offices in Los Angeles, California
and London, UK. Stardoll is backed by two of the world's top venture capital
firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube
among many others; and, Index Ventures, whose track record includes Skype
among many others.

    Media Contact:
    Joan Lockwood
    The Stardoll Network
    +44(0)20-7808-8710
    joan@stardoll.com

Media Contact: Joan Lockwood, The Stardoll Network, +44(0)20-7808-8710, joan at stardoll.com