Revenue Crunch Triggers Focus on Real-Time Charging, Rating and Policy

By Redknee Solutions Inc., PRNE
Monday, November 15, 2010

Redknee Urges CSP's to Assess Their Real-Time Rating, Charging and Policy Capabilities as New Age of Data Consumption Begins

TORONTO, November 16, 2010 - Redknee ( ) (TSX:RKN), a leading provider of
business-critical billing and charging software and solutions for
communications service providers, today is advising service providers to
assess the capabilities of their rating, charging and policy solutions as the
telecoms industry continues to experience a revenue crunch in spite of
growing data traffic. The key components of a real-time rating, charging and
policy solution that will enable service provides to monetize 4G services is
detailed in "The Future of Data Rating, Charging and Policy", the latest in
Redknee's series of position papers on hot industry topics.

Lucas Skoczkowski, Redknee's CEO commented:

"The dynamics of data services and how service providers can rate and
charge for them comes into flux. It is said that an hour of watching videos
on YouTube is equivalent, in terms of data usage, to sending a million text
messages. Legacy IN rating and charging solutions are simply not equipped to
manage the new age of data consumption, which means service providers today
are potentially losing millions of dollars a day in lost revenue."

Today's data services are in need of three core components from their
real-time rating, charging and policy solution in order to monetize data
services: flexibility, integrated policy and personalization. As flat rate
plans are being phased out and tiered pricing models are being launched, a
key differentiator for service providers is the additional value that they
can provide. Be it in the form of bolt on services, personalized packages,
such as a Facebook bundle that supports enhanced social networking apps and
services aimed at students, or pay as you go business models for 4G
smartphones, a flexible rating and charging system is required to dynamically
track quotas, usage, rates and individual profiles in real-time. The addition
of integrated policy control into the charging layer can further enhance the
subscriber experience by tracking subscriber's usage to their quota and
providing balance notification alerts in order to protect them from
experiencing bill shock. User profiles and preferences can also be supported,
such as location, network type, device, application type and time of day,
creating a more personalized user experience that engages and empowers the
subscriber whether they are an individual subscriber, a family group or
corporate account holder. Real-time rating, charging and policy solutions can
further personalize services by enabling providers to better segment their
market, deliver highly targeted promotions, including 3rd party
advertisements, and relevant incentives based on location and demographic
data as well as historical usage patterns.

Lucas Skoczkowski continues:

"Today's new services and technologies require a flexible rating and
charging engine that is pre-integrated with an industry compliant Policy
Management solution and delivers a personalized offering. This powerful trio
helps to ensure service provides remain competitive in a world where the old
rules no longer apply. At Redknee, we continue to invest in real-time billing
and customer care solutions to support the growth of mobile and broadband
data and content for wireless and non-wireless subscribers around the world."

More information on the role of real-time rating, charging and policy
management solutions monetize data services and support the resulting new
business models can be found in Redknee's position paper: "The Future of Data
Rating, Charging and Policy" and can be downloaded from

For more information about Redknee and their solutions, please go to

About Redknee:

Redknee is a leading global provider of innovative communication software
products, solutions and services. Redknee's award-winning solutions enable
operators to monetize the value of each subscriber transaction while
personalizing the subscriber experience to meet mainstream, niche and
individual market segment requirements. Redknee's revenue generating
solutions provide advanced converged billing, rating, charging and policy for
voice, messaging and new generation data services to over 90 network
operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee
Inc. and its various subsidiaries. References to Redknee refer to the
combined operations of those entities. For more information, visit

    For further information:

    Redknee Solutions:
    Humera Malik, Director of Global Marketing

    Redknee Solutions:
    David Charron, Chief Financial Officer

    Investor Relations:

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik at; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations at

will not be displayed