Launches 'Somebody to Love'

Thursday, November 4, 2010

CARDIFF, Wales, November 5, 2010 - is set to unveil its latest advertisement featuring
its animated logo Cara, singing the Queen classic 'Somebody to Love', later
this week.

Voiced by West End star Louise Dearman and with animation
produced by Hornet, the advert will feature living logo Cara singing the
Queen anthem before being joined by a backing choir of animated happy
customers who have used

Mike Hoban, chief marketing officer at, said: "
was the first site to offer price comparison. This ad will confirm's leadership position and remind customers why they can depend
on us. With 18 million users, is the people's choice for
comparison sites and we're proud of this."

The 30 second version of the advert ( will first air on Sunday 7th November,
followed by a 60 second version the following week during Sunday's airing of
X Factor (14th November), when performances from Take That, JLS and Westlife
are expected to boost ratings. The new advert can be viewed at or on the Cara Youtube channel ( is one of the UK's biggest and most popular price comparison
services. Launched in 2002, it generates over one million quotes per month.
It has expanded its range of comparison products over the last couple of
years to include car insurance (, travel insurance,
home insurance, pet insurance, van insurance, motorbike insurance, breakdown
cover and energy, as well as financial services products including credit
cards, loans, mortgages and life insurance.

About provides a free, objective and unbiased comparison
service. By using cutting-edge technology, it has developed a series of
intelligent web-based solutions that evaluate a number of risk factors to
help customers with their decision-making, subsequently finding them great
deals on a wide-range of insurance products, financial services, utilities
and more.'s service is based on the most up-to-date information
provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on
the London Stock Exchange in September 2004. is regulated by the

Notes to editors

Mike Hoban is available for interviews.

    PR Contact:

    Victoria Leyton
    Friary House
    Greyfriars Road
    CF10 3AE


PR Contact: Victoria Leyton, Friary House, Greyfriars Road, Cardiff, CF10 3AE, +44(0)2920-434398

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