Confused.com Launches 'Somebody to Love'By Confused.com, PRNE
Thursday, November 4, 2010
CARDIFF, Wales, November 5, 2010 - Confused.com is set to unveil its latest advertisement featuring
its animated logo Cara, singing the Queen classic 'Somebody to Love', later
Voiced by West End star Louise Dearman and with animation
produced by Hornet, the advert will feature living logo Cara singing the
Queen anthem before being joined by a backing choir of animated happy
customers who have used Confused.com.
Mike Hoban, chief marketing officer at Confused.com, said: "Confused.com
was the first site to offer price comparison. This ad will confirm
Confused.com's leadership position and remind customers why they can depend
on us. With 18 million users, Confused.com is the people's choice for
comparison sites and we're proud of this."
The 30 second version of the Confused.com advert (
www.confused.com/cara) will first air on Sunday 7th November,
followed by a 60 second version the following week during Sunday's airing of
X Factor (14th November), when performances from Take That, JLS and Westlife
are expected to boost ratings. The new advert can be viewed at
www.confused.com/cara or on the Cara Youtube channel (
Confused.com is one of the UK's biggest and most popular price comparison
services. Launched in 2002, it generates over one million quotes per month.
It has expanded its range of comparison products over the last couple of
years to include car insurance (www.confused.com/), travel insurance,
home insurance, pet insurance, van insurance, motorbike insurance, breakdown
cover and energy, as well as financial services products including credit
cards, loans, mortgages and life insurance.
Confused.com provides a free, objective and unbiased comparison
service. By using cutting-edge technology, it has developed a series of
intelligent web-based solutions that evaluate a number of risk factors to
help customers with their decision-making, subsequently finding them great
deals on a wide-range of insurance products, financial services, utilities
and more. Confused.com's service is based on the most up-to-date information
provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on
the London Stock Exchange in September 2004. Confused.com is regulated by the
Notes to editors
Mike Hoban is available for interviews.
PR Contact: Victoria Leyton Friary House Greyfriars Road Cardiff CF10 3AE +44(0)2920-434398 www.confused.com
PR Contact: Victoria Leyton, Friary House, Greyfriars Road, Cardiff, CF10 3AE, +44(0)2920-434398
Tags: Cardiff, Confused.com, November 5, United Kingdom, wales, YouTube