Strauss Group Reports its First Quarter 2011 Results

By Strauss Group Ltd, PRNE
Tuesday, May 17, 2011

Strauss Group Continues Investments in Global Expansion,

TEL AVIV, Israel, May 18, 2011 - The Strauss Group (STRS.TA) today reported its results for the first
quarter of 2011.

Ofra Strauss, Chairperson of Strauss Group, said today "Strauss is
continuing its global expansion and the development of future growth engines
for the company. At the same time, we remain focused on innovation in our
existing businesses and strengthening our brands, while dealing with the
challenges of competition"

Gadi Lesin, President & CEO of Strauss Group, said today: "Strauss Group
opens 2011 with sales growth seen in all Group activities. Our Israeli home
base continues to grow and the company continues to invest in its global
expansion. Quarterly Group sales grew by 4.5% but increased energy and raw
material prices eroded the gross profit, operating profits and net profits"

"This quarter we completed the integration of acquisitions done in North
America
via Sabra and in Russia, we concluded the principles of an agreement
to establish a jointly-held global company with PepsiCo, which will
manufacture and market fresh salads, dips and spreads in major international
markets and we invested in infrastructure to enter the Chinese market,
announcing today the beginning of sales in that market"

First Quarter Financial Highlights[1]:

- Sales totaled NIS 1.77 billion (NIS 1.69 billion last year),
up. 4.5%; Organic sales growth net of exchange rates effect totaled 3.5%.

- Gross profit totaled NIS 680 million (8.4% of sales), compared to NIS
684 million
last year (40.3% of sales), down 0.5%.

- Operating profit totaled NIS 154 million (8.7% of sales),
compared to NIS 181 million last year (10.7% of sales), down 14.9%.

- Net profit to shareholders totaled NIS 70 million, compared
to NIS 92 million last year, down 24.6%.

Main pro-forma data (in NIS million):

                            First Quarter
                           2011 2010  % Chg
                    Sales 1,773 1,696   4.5%
             Gross Profit   680   684  -0.5%
     Operating Profit (1)   154   181 -14.9%
    Profit for the Period    93   117 -21.2%
           Net Profit (2)    70    92 -24.6%

(1) Before other income (expenses)

(2) Attributed to the shareholders of the Company

Home base

Strauss Group is the second-largest company in the Israeli
food industry and in the first quarter of 2011 held 11.7% of the domestic
retail food and beverage market (on a quarterly average, in financial terms).
The Israeli market is the Group's home market, in which it is active in
various categories.

Sales for the entire Strauss Group business in Israel include
the Health & Wellness and Fun & Indulgence Divisions, the coffee business in
Israel, Max Brenner in Israel and Strauss Water Israel (Tami4).

In the first quarter, Israel sales totaled NIS 1,016 million
compared to NIS 969 million in the corresponding quarter last year, an
increase of 4.8%. Growth was evident in all business divisions, Health &
Wellness, Fun & Indulgence, Strauss Water Israel and Israel Coffee.

The Coffee Sector

In the global coffee business the Group develops, manufactures, markets
and sells branded coffee products in Israel and in various emerging markets -
Central and Eastern Europe and Brazil. This business area comprises two
sectors of activity - Israel Coffee and International Coffee.

Sales by Strauss's coffee business in the first quarter of
2011 totaled NIS 831 million compared to NIS 827 million in the corresponding
period last year, an increase of 0.4%. After neutralizing the impact of
currency exchange rates, growth amounted to 0.7%. Organic growth (after
neutralizing the acquisition of businesses and the impact of exchange rate
differentials) in the first quarter of 2011 was negative and amounted to a
decrease of 0.6%.

Coffee sales were positively influenced by the growth in
activity in Russia and in Israel, but were negatively influenced by the
weakness in most of the markets in Eastern Europe, by changes in the exchange
rates of the various operating currencies, by the sharp rise in raw material
prices coupled with the difficulty in raising prices in the prevailing
macroeconomic conditions in some of the countries, and by the growing
competition.

The gross profit in the coffee business totaled NIS 278
million
in the first quarter (33.5% of sales) compared to NIS 298 million
(36.0%) last year, a decrease of 6.6%. The decrease in gross profit is the
result of the sharp rise in raw material prices and the difficulty in
transferring the entire increase in these prices to the consumer.

The operating profit of the coffee business totaled NIS 67
million
in the first quarter (8.0% of sales) compared to NIS 78 million (9.4%
of sales) last year, a decrease of 14.1%. The decrease in the operating
profit was influenced mainly by the decrease in the gross profit.

The Israel Sector - Strauss Israel

Sales

The Company in Israel concluded a quarter of growth in sales
coupled with an increase in the operating profit. Sales by the Israel area of
activity in the first quarter totaled NIS 728 million compared to NIS 697
million
in the corresponding quarter last year, an increase of 4.4%. Growth
was expressed in the sales of both units, Health & Wellness and Fun &
Indulgence, and is evident in most categories.

According to StoreNext figures, in the first quarter of 2011
the Israeli food market grew by 2.5% in financial terms. Strauss Group
succeeded in strengthening its competitive position in Israel in the quarter,
mainly thanks to the continuing investment in its brands, innovation and
marketing moves.

The gross profit in the business in Israel totaled NIS 301
million
in the first quarter (41.4% of sales) compared to NIS 291 million in
the corresponding period last year (41.8%), an increase of 3.4%.

The gross profit was positively influenced by the growth in
sales, and was negatively influenced by the increase in the prices of most
raw materials and energy.

The pro-forma operating profit in Israel increased in the
quarter by 1.2% and amounted to NIS 90 million compared to NIS 89 million in
the corresponding period last year, with a slight erosion in the operating
profit in the quarter, down from 12.8% last year to 12.4% in the first
quarter of 2011.

The International Dips Activity (Presently Executed by Sabra
Dipping Company)

In this activity the Group develops, manufactures, sells,
markets and distributes hummus and refrigerated Mediterranean salads,
presently through the Sabra company, throughout North America. Sabra is
jointly controlled by the Group and PepsiCo (each party holds 50%). Sabra's
activity has been proportionately consolidated (50%) since the completion of
the transaction with PepsiCo, beginning in the second quarter of 2008.

This area of activity includes the expenses of Strauss North
America's head office.

In the first quarter Sabra's sales continued to grow, as did
its market shares, and it maintained a leading position in the refrigerated
flavored spreads category. In the quarter, Sabra's market share reached 51%.

During the quarter the Company reported that the Strauss Group
and PepsiCo had announced the conclusion of principles for an agreement to
establish a jointly-held global company that will manufacture and market
fresh salads, dips and spreads in major international markets. Each of the
partners will hold 50% of the new company (the final agreement has not yet
been signed).

Sales (100%) - In the first quarter Sabra's sales totaled NIS
172 million
compared to NIS 127 million last year, an increase of 35.8%.
After neutralizing the currency impact, growth amounted to 41.0%. Organic
growth excluding the currency impact was 19.0%.

The operating profit (100%) in the first quarter totaled NIS 9
million
(5.4% of sales) compared to NIS 20 million in the corresponding
quarter last year (15.9%), a decrease of 54.2%. The decrease in the operating
profit is the result of the simultaneous operation of two production sites.

Strauss Water

Strauss Water engages in the development, manufacture and
marketing of systems for the purification, filtration, heating and cooling of
drinking water for the home market and away-from-home consumption, on the
basis of a long-term commitment to its customers. Strauss Water developed the
Maze technology, a breakthrough in the purification and treatment of water.
Strauss Water is presently active in Israel (through the Tami4 brand) and in
the UK (through the T6 brand).

Strauss Water's sales continue to grow, and in the first
quarter totaled NIS 99 million compared to NIS 83 million in the
corresponding quarter last year, an increase of 19.0%.

During the quarter preparations for the launch of the water
business in China continued, further to the establishment of the joint
venture in home water solutions in China between Strauss Water and Haier
Group, the Chinese home appliances and electronics giant.

Strauss Water plans to expand into additional geographical
regions in the future, while continuing to develop innovative technologies
for the purification and treatment of water and a long-term commitment to its
customers and care for people, water and the environment.

Max Brenner

In the first quarter Max Brenner's sales totaled NIS 30
million
compared to NIS 26 million last year, an increase of 15.6%; after
neutralizing the impact of the erosion of the Dollar in relation to the
Shekel, sales in the quarter increased by 17.3%.

In the first quarter of 2011 a new Chocolate Bar was opened in
Boston, and as at the date of the report, 36 Max Brenner Chocolate Bars are
in operation around the world: 6 in Israel, 4 in the US, 2 in the
Philippines
, 1 in Singapore and 23 in Australia. Eight branches are owned by
the Company, and all other branches are operated under franchise.

The Company continues to invest in the development of core
infrastructure for the Max Brenner business in Israel and abroad, and in 2011
the Company plans to open additional stores while continuing to invest in
core infrastructure for Max Brenner.

Financial Results:

Sales

The Group's sales in the first quarter totaled NIS 1,773
million
compared to NIS 1,696 million in the corresponding period last year,
an increase of 4.5%. After neutralizing the currency impact, growth amounted
to 4.8%. Organic growth after neutralizing the impact of changes in exchange
rates in the first quarter amounted to 3.5%. Growth was evident mainly in the
Company's activity in Israel, which grew by some 4.4% in the quarter, in
Sabra's activity in North America, where growth amounted to 35.8%, and in the
water business, which grew by 19.0% in the quarter.

Gross Profit

The financial accounting gross profit in the first quarter
decreased by 2.8% and amounted to NIS 664 million compared to NIS 683 million
in the corresponding period last year; the gross profit rate dropped from
40.3% last year to 37.5% this year. The pro-forma gross profit decreased in
the quarter by 0.5% and amounted to NIS 680 million compared to NIS 684
million
last year, down from 40.3% to 38.4%.

The gross profit in the quarter was positively influenced by
the improvement in Israel, and by contrast was negatively influenced by the
decrease in gross profit in the coffee business due to the continuing sharp
rise in raw material prices and the impact of currency exchange rates.

Operating Profit before Other Income (Expenses)

The financial accounting operating profit (before other income
and expenses) totaled NIS 133 million (7.5% of sales) in the first quarter
compared to NIS 177 million (10.4%) last year, a decrease of 25.0%.

The pro-forma operating profit totaled NIS 154 million (8.7%
of sales) in the first quarter compared to NIS 181 million (10.7%) last year,
a decrease of 14.9%.

The quarterly operating profit was also influenced by the
growth in expenses relating to the establishment of Strauss Water's activity
in China and in England, and by the simultaneous operation of two production
sites in the USA (the total impact on the profit amounted to a decrease of
approximately NIS 10 million), as well as by the decrease in profit in the
coffee business, further to the decrease in gross profit in this activity.

Other Expenses, Net

Other expenses, net totaled NIS 2 million in the first quarter
compared to other expenses, net amounting to NIS 7 million in the
corresponding period last year.

Operating Profit after Other Expenses

The Company's consolidated operating profit in the first
quarter totaled NIS 131 million, compared to NIS 170 million in the
corresponding period last year.

Financing Expenses, Net

Net financing expenses in the first quarter totaled NIS 26
million
compared to expenses of NIS 8 million in the corresponding quarter
last year.

The factors that contributed to the increase in financing
expenses compared to last year were the revaluation of Index-linked
liabilities in respect of Debentures Series A and B on the basis of the known
Index (an increase of 0.9% in the quarter versus a decrease of 1% last year);
expenses in respect of the revaluation of foreign currency positions due to
the strengthening of the Group's operating currencies in the quarter in
relation to the US Dollar, versus income from the revaluation of foreign
currency balances in the corresponding period last year; and an increase in
net credit volumes compared to the corresponding period last year.

By contrast, the increase in financing expenses was offset
against expenses in respect of the revaluation of Index contracts last year
versus a profit in respect of Index contracts this year, and against a profit
from hedging transactions on Shekel interest.

The net credit volume as at March 31, 2011 totaled NIS 1,481
million
compared to NIS 973 million on March 31, 2010 and NIS 1,156 million
on December 31, 2010.

Taxes on Income

In the first quarter taxes on income amounted to NIS 31
million
, reflecting an effective tax rate of 29.9%, compared to NIS 53
million
and an effective tax rate of 32.7% in the corresponding quarter last
year. The decrease in the effective tax rate in the current quarter compared
to the corresponding quarter last year is mainly the result of differences
originating in the variance of tax rates in foreign countries.

Income for the Period

Income for the period in the first quarter totaled NIS 74
million
compared to NIS 109 million last year. The pro-forma income for the
period in the first quarter amounted to NIS 93 million compared to NIS 117
million
last year, a decrease of 21.2%.

Income for the Period for the Shareholders of the Company

The financial accounting income for the period for the
shareholders of the Company in the first quarter totaled NIS 55 million
compared to NIS 84 million last year, a decrease of 34.4%. The decrease is
mainly the result of the decrease in the operating profit and of the increase
in financing expenses compared to last year.

The pro-forma income for the shareholders of the Company in
the first quarter totaled NIS 70 million (3.9% of sales) compared to NIS 92
million
last year (5.4%), a decrease of 24.6%. The decrease in the first
quarter this year is mainly the result of the decrease in the operating
profit and the increase in financing expenses compared to last year.

Income for the Period for Minority Shareholders

In the first quarter the share of Minority shareholders in the
income of subsidiaries totaled NIS 19 million compared to NIS 25 million in
the corresponding quarter last year, a decrease of 25.9%.

Table 1

Following are the condensed financial accounting statements of
income for the quarters ended March 31, 2011 and 2010 (in NIS millions):

                                                       For the First Quarter
                                                         2011    2010  % Chg
    Sales                                                1,773  1,696    4.5
    Cost of sales not including impact of hedging        1,093  1,012    7.9
    transactions
    Revaluation of the balance of hedging transactions
    on commodities as at end of period                      16      1
    Cost of sales                                        1,109  1,013    9.4
    Gross Income                                           664    683   (2.8)

    Selling and marketing expenses                         425    401    6.0
    General and administrative expenses                    106    105    0.8
    Operating income before other income (expenses)        133    177  (25.0)

    Other income (expenses), net                            (2)    (7) (79.0)
    Operating Income                                       131    170  (22.6)
    Financing expenses, net                                (26)    (8) 221.0
    Income before taxes on income                          105    162  (35.2)
    Taxes on income                                        (31)   (53) (40.8)
    Effective tax rate                                    29.9%  32.7%
    Income for the period                                   74    109  (32.4)
    Income attributed to the shareholders of the
    Company                                                 55     84  (34.4)
    Income attributed to the holders of rights that do
    not confer control                                      19     25  (25.9)

Table 2

Following are the condensed results of business operations
(based on the Company's pro-forma statements) for the quarters ended March
31, 2011
and 2010 (in NIS millions):

                                                        For the First Quarter
                                                        2011    2010    % Chg
    Sales                                               1,773   1,696    4.5
    Cost of sales                                       1,093   1,012    7.9
    Gross Income                                          680     684   (0.5)
    Selling and marketing expenses                        425     401    6.0
    General and administrative expenses                   101     102   -0.9
    Operating income - pro-forma                          154     181  (14.9)
    Financing expenses, net                               (26)     (8) 221.0
    Income before taxes on income                         128     173  (26.2)
    Taxes on income                                       (35)    (56) (36.8)
    Income for the period - pro-forma                      93     117  (21.2)
    Income attributed to the shareholders of the
    Company                                                70      92  (24.6)
    Income attributed to the holders of rights that do
    not confer control                                     23      25   (8.4)

Table 3

Following are the condensed results of business operations
(based on the Company's pro-forma statements) of the major business sectors
for the quarters ended March 31, 2011 and 2010 (in NIS millions):

                                                For the First Quarter
                                                 2011    2010   % Chg
    Israel
    Net sales                                       728    697    4.4
    Operating income                                 90     89    1.2
    Coffee
    Net sales                                       831    827    0.4
    Operating income                                 67     78  (14.1)
    International Dips and Spreads
    Net sales                                        86     63   35.8
    Operating income                                  2      8  (70.2)
    Other
    Net sales                                       128    109   18.5
    Operating income (loss)                          (5)     6 (170.8)
    Total
    Net sales                                     1,773  1,696    4.5
    Operating income                                154    181  (14.3)

Table 4

Consolidated Balance Sheet (in NIS million):

                                                    March 31  March 31
                                                        2011      2010
                                                          NIS millions
    Current assets
    Cash and cash equivalents                            649       790
    Marketable securities and deposits                   179        74
    Trade receivables                                  1,099     1,068
    Income tax receivables                                78        56
    Other receivables and debit balances                 212       160
    Inventory                                            776       621
    Assets classified as held for sale                     -        16

    Total current assets                               2,993     2,785

    Investments and non-current assets
    Other investments and long-term debit balances       167       145
    Assets designated for the payment of employee          5         7
    benefits, net
    Fixed assets                                       1,567     1,418
    Intangible assets                                  1,728    *1,566
    Deferred expenses                                     26        29
    Investment property                                   24         5
    Deferred tax assets                                    6         4

    Total investments and non-current assets           3,523     3,174

    Total assets                                       6,516     5,959

    Current liabilities
    Current maturities of debentures                     262        93
    Short-term credit and current maturities of          265       196
    long term credit loans
    Trade payables                                       784       665
    Income tax payables                                   36        47
    Other payables and credit balances                   514       492
    Provisions                                            35        39

    Total current liabilities                          1,896     1,532

    Non-current liabilities
    Debenture                                          1,184     1,403
    Long-term loans and credit                           598       145
    Long-term payables and credit balances                25        32
    Employee benefits, net                                31        30
    Deferred tax liabilities                             132      *136

    Total non-current liabilities                      1,970     1,746

    Total equity                                       2,650     2,681

    Total liabilities and equity                       6,516     5,959

- Reclassified, see Note 1.4.3 to the Consolidated Interim Financial
Statements as at March 31, 2011.

———————————

[1] First quarter figures are pro-forma neutralizing the employees
options, hedging transactions, non- recurring other income and expenses

    For additional information:

    Investors Contact
    Yaffa Cohen-Ifrah
    Director of Investor Relations
    Strauss Group Ltd.
    Tel: +972-3-6752545
    Mob: +972-54-5772195
    Email: yaffa.cohen-ifrah@strauss-group.com
    www.strauss-group.com

    Media Contact
    Osnat Golan
    VP Corporate Communications
    Strauss Group Ltd.
    Tel: +972-3-6752281
    Mob: +972-52-8288111
    Email: osnat.golan@strauss-group.com

www.strauss-group.com

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