Market Insights Go Social: The new Enterprise Feedback Suite 8.0 From Globalpark

By Globalpark, PRNE
Tuesday, May 17, 2011

COLOGNE, Germany, May 18, 2011 - Globalpark, a leading provider of panel community and survey software
(, has released version 8.0 of its Enterprise
Feedback Suite (EFS). The software platform gives marketing and research
teams the ability to capture the "voice of the customer" through multiple
channels and convert this feedback into actionable insights.

"EFS 8.0 is a major step foward. For the first time, market researchers
seamlessly recruit and gather customer feedback directly in Facebook. And to
analyze this feedback efficiently, we have developed a completely new visual
analysis and reporting module," said Lorenz Graef, CEO at Globalpark.

EFS 8.0 is a complete solution to enable companies to gather their
customers' experiences, feedback and opinions across the whole range of
digital touch points (online, social, mobile and local). The Facebook
interface, introduced as Social Insight Connect in January of this year, is
now standard within the platform. By connecting to the world's largest social
network, marketing and market research managers have new ways to engage,
understand and activate their Facebook fans - thereby expanding reach,
response rates, and turnaround time.

The Analysis Suite is another completely new development. It consists of
two modules: Reporting+ and Qualitative Analysis. Reporting+ gives the
ability to run complex analyses of statistical data with an intuitive
graphical user interface, and generate charts in Microsoft PowerPoint, Excel
and HTML at the click of a mouse. Qualitative Analysis complements this
functionality and provides an efficient tool for coding and analyzing open

"In addition to the new modules, we have made countless enhancements in
EFS 8.0 to promote superior web experiences and interoperability of feedback
data," said Oliver Trabert, CTO at Globalpark. "We have put a lot of work
into the architecture of the platform, so that our clients can connect EFS to
existing CRM, BI or ERP systems even more easily."

Globalpark's Enterprise Feedback Suite is in use at over 350
international businesses and market research companies. For more detail about
8.0, please visit:

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS
and Warner Music. Globalpark is staffed by renowned research pioneers, with
offices across the US, UK, Germany and Austria. For further information,
please visit

Media Contact: Lucy Green, PR Consultant, Greenfields Communications lgreen at Tel: +44(0)7817-698366

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