Students get Free 3D Glasses to Experience the Emotions of Studying Abroad

By Ef Education First Ltd., PRNE
Wednesday, January 12, 2011

ZURICH, January 13, 2011 - Starting this week, high school or university students can experience a
free 3D study abroad adventure by picking up 3D glasses distributed on school
campuses by EF Education First. The glasses come with an invitation to watch
a unique 3D video at

To view the Multimedia News Release, please click:

In the "Open your world" video, students are treated to a magical 3D
adventure in London, New York and other cities around the world. The actual
characters, dancers and artists are played by actors, while stereoscopic 3D
animations bring surprise situations and magic.

"EF offers study abroad programs that can change young people's lives, a
positive experience that teachers in general recommend. But to get this
positive message out to the actual students we have to communicate in a way
that appeals to young people today. And we hope 3D will grab students'
attention," says Mats Ulenius, Marketing Director at EF. "Our wish is of
course that students will also want to 'open their world' in real life as

Students who haven't found the 3D glasses at their high school or
university can order the glasses for free at

About EF Education First

EF, the world leader in international education, was
established in 1965 with the mission to break down the barriers in language,
culture, and geography. With 400 schools and over 15 million students, EF
specializes in language schools, academic degrees, educational travel abroad,
and cultural exchange. Originally conceived in collaboration with Apple, EF's
Efekta(TM) System is the world's most advanced English learning method and is
used to power EF's language schools and online English courses at In addition to helping 1,200 corporations with English
training, EF was the Official Language Training Supplier to the Beijing
Olympics and is helping Brazil prepare for the 2014 World Cup.

About the 3D experience

The "Open your world" campaign was produced by EF Education First Ltd.
The stereoscopic 3D film and it's creative content was produced by Wreck
Creative Studios in collaboration with Important Looking Pirates. Combining
3D graphics with live actors, dancers and mime artists, the video is
delivered in ColorCode 3-D. This new patented 3D format can be viewed on any
screen using the special glasses distributed by EF.

More about EF:

More about Wreck Creative Studios:

More about ColorCode 3-D:


Anita Hauser, Tel: +41-(0)43-430-40-20, Anita.Hauser at

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