Superbreak Sees Airport Hotel Sales Take Off This Summer

YORK, England, August 11, 2010 - Superbreak, the short break specialist has reported a surge in airport
hotel sales so far this summer, through both the trade and direct arms of the
business.

The tour operator has seen growth of 17% in bed night sales across the 29
UK airport hotels (www.superbreak.com/airport-hotels/) in its
portfolio. As budget minded customers take advantage of the great deals
available, its parking and hotel packages that have been particularly
successful. A night in a hotel plus parking is often available for less than
the price of a car park alone.

Superbreak has aimed to be flexible as possible for customers, offering
great value parking packages that range from 4 days to 21 days, The Gatwick
Worth and 15 days parking is available at just GBP37.50 per person. It isn't
just airports either; the Yorkshire based tour operator offers stand alone
car parking, airport lounge access and rail tickets on the Gatwick and
Heathrow Express services.

Both Heathrow and Manchester airport have seen bed night growth in excess
of 20%. Its figures like these that make airport hotels and extras such as
parking and lounge access an integral part of the Superbreak business.

Perhaps the biggest airport sellers of the summer however have been
Mystery Airport hotels. Superbreak has teamed up with a number of key hotel
partners in airport locations, eager to provide big savings on their regular
prices. Customers are offered cheaper rates but do not know the identity of
their airport hotel until after they have completed their booking.

Director of Marketing at Superbreak, Will Dunnett, commented: "Over the
past few months we have booked thousands of customers into our airport
mystery hotels. In a purchase such as an airport hotel great value is the key
factor when booking. Combining these with highly flexible parking packages
has proved a real winner with the budget minded consumer so far this summer."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap UK breaks (
www.superbreak.com/short_breaks/UK_weekend_breaks.htm) in 2-5 star
hotel accommodation throughout Britain for the leisure traveller, including
Leeds hotels (www.superbreak.com/leeds-hotels-YO6.htm) and Liverpool
hotels (www.superbreak.com/locations/Liverpool-hotels.htm). Superbreak
holds allocations of rooms at all hotels and can make bookings up to and on
the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
theatre breaks, events at the O2 Arena, various popular attractions and
national and international rail partners, Superbreak can offer an outstanding
depth and breadth of UK and Overseas short break products such as weekend
breaks and London breaks.

    PR Contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44-(0)1904-436043

www.superbreak.com

PR Contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44-(0)1904-436043