Survey Sampling International Announces the Winners of the First Annual SSI QUEST(TM) Awards, Recognizing Companies for Creating the Most Engaging Market Research Experiences
By Survey Sampling International, PRNEMonday, September 13, 2010
MarketVision, SinoMonitor Market Research and Product Perceptions Earn Top Honors
ATHENS, Greece, September 14, 2010 - Survey Sampling International today announced the winners of its first
annual SSI QUEST(TM) Awards, honoring companies for creating the most
engaging research experiences. During his presentation at the 2010 ESOMAR
Congress in Athens, Greece, Kees de Jong, CEO of SSI, recognized three
companies around the world for excellence in survey design: MarketVision
Research, Inc. in the Americas, SinoMonitor Market Research in Asia-Pacific
and Product Perceptions in Europe. Product Perceptions also received the
"BEST in QUEST" Award for the top survey performance globally.
SSI is introducing SSI QUEST (Questionnaire Experience Satisfaction Tool)
to encourage the market research industry's creativity in developing surveys
that lead to high respondent satisfaction. Research participants'
self-reported satisfaction scores are a key factor in determining the winning
projects. Drop rates and median time to complete each survey also are
considered in calculating the SSI QUEST winners. Each of these components is
appropriately weighted within the QUEST formula to yield an accurate read on
the effectiveness of the overall respondent experience.
Winning companies will receive a customized SSI QUEST trophy. In
addition, SSI will present certificates of excellence to the project managers
and programmers responsible for developing winning surveys, as well as make a
donation in their names to the charities of their choice.
"We created the SSI QUEST Awards to demonstrate SSI's deep commitment to
ensuring an excellent research experience for every respondent," says Mr. de
Jong. "Today, we live in a world where online behavior has changed
radically-yet the way we engage people for surveys is still very much the
same. Now more than ever, we are fighting a battle for people's time and
attention-and we are losing.
"To turn things around, we need to change. As an industry, we must design
more intelligent, relevant rewards programs-and create shorter, more engaging
surveys. Most importantly, we need to work together, sharing ideas and
creating awareness for new approaches through forums such as Research Voice,
the interactive site centered on building more satisfying respondent
experiences. We all must join forces to win the fight for respondent
engagement, or we all will lose."
About Survey Sampling International
Survey Sampling International (www.surveysampling.com) is the
premier global provider of sampling solutions for survey research. SSI
reaches respondents in 72 countries via Internet, telephone and
mobile/wireless. Client services include questionnaire design consultation,
programming and hosting, and data processing. SSI serves more than 2,000
clients, including 48 of the top 50 research organizations. Founded in 1977,
SSI has 17 offices in 15 countries.
Ilene Siegalovsky, Vice President, Global Marketing +1-203-567-7230, ilene_siegalovsky at surveysampling.com
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