Sword Ciboodle Named in First Novarica Insurance US CRM Report

CHICAGO, April 13, 2010 - Sword Ciboodle, provider of customer-oriented business software and
services, today announced it has been included in research and advisory firm,
Novarica's, first ever report examining the CRM vendor landscape in the US.

Designed to help technology buyers create their CRM vendor shortlist,
Novarica's Market Navigator report, titled "CRM Solutions for US Insurers
2010 [Q1]," is the first analysis of its kind aimed at the insurance
technology market.

Widely regarded as a leading provider of information and insights to the
insurance industry, Novarica's profile of Sword Ciboodle highlighted its key
differentiators including multi-channel customer interaction abilities, speed
to market, core application content such as case management, workflow and
customer profiling. The report also cited Sword Ciboodle's support of high
volume, non-critical customer interactions for their clients. Novarica cited
the solution's applicability in the US market as one of the main reasons for
including it in the report.

"We're delighted that Novarica chose to include Sword Ciboodle in the CRM
Solutions report," said Paul White, Sword Ciboodle's CEO North America.
"There are many factors behind Sword Ciboodle's success in the insurance
market in the UK and Europe, and we believe this cross-channel, quick to
implement solution could lead to a significant impact on the bottom line of
insurers in the US market too."

Novarica's report also highlighted Sword Ciboodle's relevance to personal
lines of business, as well as individual life and health insurance, in
addition to calling out the fast go-live timescales in three months or less.

Admiral and the BGL Group, two of the largest personal lines insurance
brokers in the UK, are already experiencing the tangible benefits of the
Sword Ciboodle solution.

Sword Ciboodle recently rolled out a correspondence handling solution
that significantly improved BGL's operational efficiency within a 15-week
timeframe, providing a level of automation and integration that was
previously impossible. As a result, the BGL Group's mail delivery process has
improved from taking a number of days to reach recipients to less than an
hour. Sword Ciboodle will eventually replace the entire front-end legacy
system.

The Admiral project sees Sword Ciboodle implementing a contact center and
web-based customer sales and service solution focused on an intelligent
desktop, ensuring that agents have the right information for customers at the
right time. This will allow Admiral to become more customer-centric and
achieve improved margin enhancements while continuing to leverage its
existing system, enabling the insurance giant to remain at the forefront of
the highly competitive insurance market.

"As insurance companies strive to improve operational efficiencies and
use enhancements in customer service as a key differentiator in a competitive
market place, modern CRM solutions like Sword Ciboodle can be important
elements of executing that strategy," noted Matthew Josefowicz, director of
Novarica.

About Sword Ciboodle

Part of the global Sword Group, Sword Ciboodle delivers award-winning,
process-managed CRM software services to contact centres worldwide. With
staff located across 3 continents, the company helps clients achieve higher
revenues from their customers and reduce operational costs through a
cross-channel single intelligent desktop which combines case management,
workflow management, social CRM and more.

Sword Ciboodle is consistently recognised by industry analysts as one of
the world's leading customer-centric technology providers. Clients include
Sony, Admiral, Vodafone, Sears, BGL Group, Standard Bank and Eskom.

For more information, please visit www.sword-ciboodle.com.

    Media Contact - Sword Ciboodle
    Amanda Lordy
    Dukas Public Relations
    +1-212-704-7385
    Amanda@dukaspr.com

Sword Ciboodle: Amanda Lordy, Dukas Public Relations, +1-212-704-7385, Amanda at dukaspr.com