Tenth Annual International Powers of Ten Day

www.powersof10.com

SANTA MONICA, California, August 27, 2010 - The Eames Office announces with pleasure the Tenth Annual International
Powers of Ten Day on October 10, 2010 (10/10/10). Powers of Ten Day promotes
and encourages Powers of Ten Thinking, a form of rich, cross-disciplinary
thought that approaches ideas from multiple interrelated perspectives,
ranging from the infinitesimal to the cosmic — and the orders of magnitude
in between.

To view the multimedia assets associated with this release, please click:
multivu.prnewswire.com/mnr/powersof10/45841/

    (Photo: photos.prnewswire.com/prnh/20100827/MM54246)
    (Photo: www.newscom.com/cgi-bin/prnh/20100827/MM54246)

Powers of Ten Day is inspired by the classic film Powers of Ten by
designers Charles and Ray Eames. The film, a nine-minute visual journey of
scale, takes the viewer from a picnic out to the edge of space and then back
to a carbon atom in the hand of the man sleeping at the picnic. Every 10
seconds the view is from 10 times further away. In all, more than 40 Powers
of Ten are visualized seamlessly. One of the most widely seen short films of
all time–at the Smithsonian Air and Space Museum for decades and still
widely used in schools around the world–Powers of Ten has influenced pop
culture from The Simpsons to the rock band Coldplay, from Hummer commercials
to the movie Men in Black. But Powers of Ten received perhaps the ultimate
accolade in 1998 when the Library of Congress selected it, along with Easy
Rider, Bride of Frankenstein, and Tootsie, for the National Film
Registry–one of the 25 films of great cultural value chosen each year.

And the film's importance only grows. Scale is not precisely just size,
it is the relative size of things. As Eames Demetrios, director of the Eames
Office, has said: "Scale is the new geography. . . . So many of our
challenges today are ultimately matters of scale. To be a good citizen of the
world and have a chance to make it a better place, a person must have a real
understanding of scale."

Powers of Ten Day is for teachers, librarians, architects, designers,
store owners, webmasters, business people, scientists, filmmakers, meditation
gurus, parents, kids, and anyone wanting to extend the boundaries of their
thinking. Participating can be as simple as watching the video (showing
online throughout October [the tenth month] at www.powersof10.com), or
putting together a screening of the film for friends or co-workers–at home,
in a school, or at a library. Our goal is for as many people as possible to
watch or share the film on that day. Some will be seeing it for the first
time. Some will be revisiting a favorite classic. Everyone can be part of the
conversation.

Powers of Ten Day can also be a lot more. Activities are happening
worldwide throughout October. With the help of the DVD Scale is the New
Geography as well as a Powers of Ten Box Kit, individuals (teachers in the
broadest sense) can lead engaging workshops for kids and/or adults that let
participants create their own scale journeys. Although those materials may be
purchased at www.eamesoffice.com, as Eames Office Education Director
Carla Hartman notes, "We've set aside some sets to be available at no charge
for inquiring schools and teachers." Those supplies are limited–and some are
already being put to use. To inquire about availability of Powers of Ten
supplies at no charge, email info@eamesoffice.com.

The Eames Office also encourages you to create and share your
contributions. Over the years art has been created, music shared, global
pilgrimages performed, and more. But most of all there has been hands-on
learning. Events can be registered, and photographs, drawings, and writings
uploaded. Sorted by power and by event, these will serve as inspiration and
fodder for other events around the world–more than 1,000, possibly
10,000 . . .

Anyone living in or visiting Southern California is welcome to visit the
Powers of Ten Exhibition at the Eames Office in Santa Monica from now until
the end of the year. There will be an event each day the exhibition is open
during the month of October. Many more fun and thought-provoking activities
will be available at www.powersof10.com by the end of the summer. The
exhibit includes such things as a box that can hold 1 million pennies; as of
mid-August, there were already 250,000! All the pennies collected will be
given to TreePeople, an environmental nonprofit that unites the power of
trees, people and technology to grow a sustainable future for Los Angeles.

Powers of Ten Thinking extends beyond this unique date of 10/10/10. As
Demetrios says, "There is a little bit of the numerologist in all of us, so
we love celebrating this date, but empowering people to explore and make
connections between scales is a year-round goal of ours." The Eames Office
looks forward to tracking and inspiring another decade's worth of Powers of
Ten events. Towards that end, a map of the Earth on the website (and at the
Office) will track events around our world.

The Eames Office is dedicated to communicating, preserving, and extending
the work of Charles and Ray Eames. Additional information is available online
at www.powersof10.com, as well as at www.eamesoffice.com and
www.eamesfoundation.org.

The Powers of Ten Exhibition is open from 11 to 6, Wednesday through
Saturday at the Eames Office, 850 Pico Boulevard, Santa Monica, CA 90405;
+1-310-396-5991.

Powers of Ten Day is generously sponsored by IBM Corporation with
additional support from Herman Miller Inc., Vitra, and Penfolds.

John Berry, +1-616-990-1218, berryj at greystoneglobal.com