TFM&A Enters China in 2010, Bringing a New Integrated Marketing & Advertising Event

SHANGHAI, November 11 - United Business Media (UBM) announced the launch of Technology For
Marketing & Advertising (TFM&A) China, the leading integrated marketing event
which will be held in Shanghai next year. TFM&A offers the latest industry
insight, trends and developments as well as leading suppliers of digital,
data & CRM solutions giving you the perfect blend for truly integrated
marketing & advertising campaigns. The 2010 TFM&A China event will be held at
Shanghai Pudong Exhibition Center on August 25-26. The official web site
www.TFMChina.com is now live.

TFM&A's unique position and distinctive focus is highly recognized by
marketing and advertising professionals. TFM&A event has grown exponentially
since its launch in 2001. 2009 London show again created many new records.

    - Total attendees: 9,643 of which 8,263 were visitors (ABC
      Audited)
    - Over 200 suppliers including Oracle, Google, SAS, Omniture,
      DoubleClick, Acxiom, SAP etc.
    - TFM&A was awarded 'Best Trade Show' at prestigious AEO Awards,
      and 'Best Marketing Campaign' at the Event Awards.

"Marking the 10th anniversary of TFM&A, it is especially meaningful to
bring the show to China. We are not only impressed by the growing tradeshow
industry here in Shanghai, the research findings also indicated there is a
strong need for a high quality integrated marketing solutions event. This is
indeed very exciting!" said Simon Mills, Event Director.

"TFM&A is a focused professional event. It is not only an exhibition, but
also offers high quality FREE conference program. 2009 London event included
'Sensational Six' keynotes from Google, Ogilvy, BBC, LinkedIn and more. Plus
the visitors have access to 55 seminars in 5 themed theatres covering
digital, marketing, online advertising, CRM, data marketing analytics."
Commented by Natasha Berrow, Event Manager of TFM&A. "Of course, it is of
high priority that TFM&A China take full consideration of the local market
and tailor the services to meet the needs of the community in China supported
by UBM global resources."

"TFM&A proved to be an outstanding success for smartFOCUS. Sponsoring the
Internet Cafe and the educational theatres for our customers Manchester
United & RIAS added to the constant stream of visitors keen to discuss their
Multichannel and Digital Marketing requirements. We look forward to being
part of TFM&A in 2010," said Chris Underhill, CEO, smartFOCUS

It is clear that in the current climate marketing & advertising
professionals are keener than ever to make their campaigns even more
efficient and effective, which makes TFM&A's launch in China even more
expected.

About TFM&A London (www.t-f-m.co.uk)

Technology For Marketing (TFM) was launched in 2001 by United Business
Media, the leading global business media company with 180 plus years of
history. As UK's only integrated marketing-solutions event delivering
digital, data and CRM solutions for marketing professionals, the expo and
conference offer the qualified visitors unique access to a full range of
marketing & advertising solutions and best of breed practice via the content
rich seminar programs.

Now in its 10th year, the focus is on the 3 core areas of the show
content: Digital, Data & CRM. The increasing importance of 'digital' as a
channel reflecting new avenues such as search marketing, online advertising
and affiliate marketing. 2009 event again created several new records:

    - Total attendance: 9,643 of which 8,263 were pure visitors
      (ABC Audited)
    - Over 200 suppliers including Oracle, Google, SAS, Omniture,
      DoubleClick, Acxiom, SAP etc.
    - 'Sensational Six' keynotes plus 55 seminars in 5 themed theatres
    - BRAND NEW Viral Marketing Arcade and Mobile Marketing Zone
    - TFM&A was awarded the 'Best Marketing Campaign' at prestigious
      AEO Awards

About UBM (www.ubm.com)

United Business Media is a leading global business media company. We
inform markets and bring the world's buyers and sellers together at events,
online, in print and provide them with the information they need to do
business successfully. We focus on serving professional commercial
communities, from doctors to game developers, from journalists to jewellery
traders, from farmers to pharmacists around the world. Our 6,500 staff in
more than 30 countries are organised into specialist teams that serve these
communities, helping them to do business and their markets to work
effectively and efficiently.

Audrey Shen, +86-2162787488, marketing at tfmchina.com, for UBM