THAIFEX-World of Food ASIA 2010 Unfolding the Fascinating Potential of the Thai Food Industry, This May 12th-16th, at IMPACT Muang-Thong-Thani

BANGKOK, March 9, 2010 - The countdown is on, once again, for Thailand's grandest food
extravaganza of the year, the THAIFEX - World of food ASIA 2010. The event
aims to further underscore Thailand's capabilities as a major
food-manufacturing and food-exporting hub of the region, and the world. This
year's event is set to feature over 1,000 leading food-related companies,
occupying over 2,100 booths, and is poised to welcome an influx of
international visitors from around the world.

Mrs. Srirat Rastapana, DEP Director-General revealed that, "The Royal
Thai Government has established policies for strategic developments and
promotion of the Thai food industry with objectives to improve the already
outstanding food quality and safety standards to the next level. The policies
encompass virtually all production processes from factory to consumers, and
they should also contribute to expanding export opportunities to more
countries, especially ones with stringent importing requirements. Thai food
exports this year are expected to enjoy a noticeable growth in line with the
global economic recovery."

The THAIFEX 2010 is yet another collaboration of three outstanding
organizing partners - the Department of Export Promotion (DEP), the Thai
Chamber of Commerce (TCC), and, the German world-class event organizer
Koelnmesse. The event is aimed at showcasing to an international audience a
comprehensive spectrum of Thailand's food production capabilities and
advanced food-related technologies. The display will be divided into
categories including 'Food & Beverage', 'Food Catering', 'Food Technology',
'Hospitality Services' and 'Retail Franchise', all of which amount to a total
of 2,100 booths featuring over 1,000 leading companies from Thailand and
beyond.

Other interesting highlights, especially for professionals in the food
industry, include exhibitions on 'Halal Food', 'Organic Food', 'Food Safety
from Thailand', and 'Design in Thailand', plus eye-opening and educational
seminars on the current situation of the global food market. Moreover, there
will also be an exhibition dedicated to advanced manufacturing and packaging
technology, along with, latest trends in the food industry that are
attracting consumer attention across the globe.

This event will offer a great opportunity for international food buyers
to meet face-to-face with producers, importers and exporters, as well as, to
learn about their newest developments.

    Trade:        12-14 May 2010 (10.00-18.00 hrs.)
    Public:       15-16 May 2010 (10.00-20.00 hrs.)
    Venue:        Challenger 2-3, Impact Muang-Thong-Thani,
                  Bangkok, Thailand

    www.thaitradefair.com, www.worldoffoodasia.com

    For more information, please contact:
    Usanee Thavornkarn
    Integrated Communication Co., Ltd.
    Email: usanee@incom.co.th

Usanee Thavornkarn of Integrated Communication Co., Ltd., usanee at incom.co.th