The Department for Continuing Education Within The University of Oxford Achieves Recognition for Mediasite Program

Technology-Assisted Lifelong Learning team named Learning Technologist of the Year

AMSTERDAM, February 1, 2011 - (Integrated Systems Europe - Booth #3D88) Sonic Foundry, Inc.
(Nasdaq: SOFO), the recognized market leader for rich media webcasting,
lecture capture and knowledge management announced that the Department for
Continuing Education's Technology-Assisted Lifelong Learning (TALL) team,
within the University of Oxford, has been named Learning Technologist Team of
the Year by the Association for Learning Technology. The team and the
Department use Mediasite to support their work and deliver services to clients.

"We are delighted that the work of the team has been recognized in this
way. The award is also a tribute to our academic colleagues across the
Department for Continuing Education who have embraced the use of classroom
technology and worked with us over the past decade to develop superb online
courses, which are now studied by over 3,000 students each year," said Sean
Faughnan, Director of TALL. "We are looking forward to developing more
courses using Mediasite as the core lecture capture technology."

The University of Oxford has one of the UK's largest continuing education
departments, and its operation is one of the most successful globally. After
starting with a series of short online courses, TALL has developed more than
50 fully online courses in a diverse range of subjects from creative writing
to nanotechnology, attracting online students from more than 70 countries
around the world. Supported by Mediasite lecture capture technology, learners
have the opportunity to study in spite of geographical boundaries.

"Since we've employed Mediasite as a platform it has allowed us to offer
course capture to a huge variety of clients and faculty. It means we can have
a more global reach, and the ability to disseminate the university's work
locally, nationally, and internationally," said Faughnan.

"Mediasite is invaluable, particularly for our distance-learning and
part-time students because they now have the ability to enjoy the experience
of a more traditional face-to-face lecture. I think it makes some of the
learning outcomes easier to achieve," Faughnan continued. "I am pleased to
work with Sonic Foundry, the best global practitioners of lecture capture
technology. It's been nice to learn from them and their global user community
and not have to reinvent the wheel."

"The Technology-Assisted Lifelong Learning team at Oxford has achieved
remarkable success, and Sonic Foundry is proud to have played a role in their
accomplishments on campus and online," said Rimas Buinevicius, chairman and
CEO of Sonic Foundry. "We strongly believe the pursuit of knowledge,
particularly for adult education, is critical in creating an educated
workforce, building communities and improving economic development, and will
continue to support Oxford as they work toward these goals."

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global
leader for rich media webcasting and knowledge management, providing
enterprise communication solutions for education, business and government.
Powered by Mediasite, the patented webcasting platform which automates the
capture, management, delivery and search of lectures, online training and
briefings, Sonic Foundry empowers people to transform the way they
communicate. Through the Mediasite platform and its Event Services group, the
company helps customers connect a dynamic, evolving world of shared knowledge
and envisions a future where learners and workers around the globe use
webcasting to bridge time and distance, accelerate research and improve
performance. Product and service names mentioned herein are the trademarks of
Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.

Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592, tammyk at sonicfoundry.com