The GSMA Chooses Weber Shandwick As Global Public Relations Agency of Record

LONDON, January 24, 2011 - The GSMA has chosen Weber Shandwick as its agency of record to support
its global communications programmes. In partnering with the GSMA, Weber
Shandwick will apply its deep mobile technology and issues-focused campaign
experience to increase exposure of the broad-ranging initiatives that the
GSMA leads on behalf of the mobile industry.

"Weber Shandwick understands the incredible opportunities that mobile
presents for individuals and organisations, and has the knowledge, experience
and global reach needed to help advance new thinking and developments in the
industry," said Michael O'Hara, chief marketing officer at the GSMA. "We are
looking forward to working with Weber Shandwick experts around the world to
secure results for our members and their customers worldwide."

The GSMA is focused on innovating, incubating and creating new
opportunities for its members, all with the end goal of driving the growth of
the mobile communications industry. The GSMA is active in a wide range of
initiatives around the world, including projects in the areas of embedded
mobile, mobile applications, mobile commerce, mobile advertising and rich
messaging, among others. The GSMA is also committed to leveraging mobility to
help improve the lives of individuals across the developing world, with
initiatives through its Development Fund. Weber Shandwick's creativity,
collaboration and ability to harness the power of advocates complement the
GSMA's objectives and broad-reaching programmes and services.

"We are tremendously excited to represent the GSMA and help advance the
mobile industry as it continues to transform the way people around the world
work, live and play," said Andy Polansky, president of Weber Shandwick. "With
our expertise across social, digital and traditional media channels and a
long-established mobile practice, we look forward to helping the GSMA
maximise the opportunities presented in this increasingly connected world."

About The GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organizations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry. For more information, please visit Mobile World
Live, the new online portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices
in 74 countries around the world. The firm's success is built on its deep
commitment to client service, our people, creativity, collaboration and
harnessing the power of Advocates - engaging stakeholders in new and creative
ways to build brands and reputation. Weber Shandwick provides strategy and
execution across practices such as consumer marketing, healthcare,
technology, public affairs, financial services, corporate and crisis
management. Its specialized services include digital/social media, advocacy
advertising, market research, and corporate responsibility. In 2010, Weber
Shandwick was named Global Agency of the Year by The Holmes Report for the
second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR
Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR
News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm
has also won numerous 'best place to work' awards around the world. Weber
Shandwick is part of the Interpublic Group (NYSE: IPG). For more information,
visit www.webershandwick.com.

Claire Cranton of GSMA, +44-788-583-9427, press at gsm.org; or Jennifer Norton of Weber Shandwick, +1-212-445-8314, jnorton at webershandwick.com