MarketsandMarkets: World Mobile Applications Market Worth US$25 Billion by 2015

DALLAS, January 18, 2011 - According to a new market research report, 'World Mobile Applications
Market (2010 - 2015) (
www.marketsandmarkets.com/Market-Reports/mobile-applications-228.html
)', published by MarketsandMarkets (www.marketsandmarkets.com), the
total global mobile applications market is expected to be worth US$25.0
billion by 2015, out of which the Apple App Store will account for nearly
20.5% of the total revenues. The global market is expected to record a CAGR
of 29.6% from 2009 to 2014.

Browse 35 market data tables and in-depth TOC on Mobile Applications
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www.marketsandmarkets.com/Market-Reports/mobile-applications-228.html

Advancement of network technologies, restructuring of revenue-sharing
pattern, lowering of mobile data usage cost, growing adoption of smart
phones, and increase in application usability have contributed to the growth
of mobile application adoption globally. Apart from this, the mobile
application advertising opportunity has allowed publishers to partly (by
allowing discounts) or fully subsidize (make application free) applications;
this has helped increase the adoption of mobile applications. However, the
surge in the number of applications has increased the risk of data theft
through delivery of phishing and spyware in applications. The lack of
meaningful business applications and specialized mobile applications for
specific industries has restricted the growth of mobile application
development. The advent of 4G and superior content delivery technologies
presents an opportunity for the mobile applications market. The global mobile
applications market is estimated to reach $25.0 billion in 2015 from about
$6.8 billion in 2010.

The Asian region, especially India and China, has emerged as mobile
applications hotspot with the continuous development of cellular markets and
the increasing 3G penetrations and expenditure on consumer electronics across
the region. In relatively saturated markets, such as North America and
Europe, operators' subsidies and carrier wars have been fuelling the growth
of the mobile applications market in the region.

While the economic recession adversely affected the global markets, the
global Mobile applications market was one of the very few markets that did
not have impact of the global meltdown. In 2008, mobile applications
registered 146% growth in terms of downloads, with over 1 billion downloads
compared to 450 million in 2007. In 2009 the mobile applications market again
registered high growth by generating 6.4 billion downloads.

The global mobile applications device market is segmented into the
submarkets for on-deck and off-deck mobile applications markets. The former
is the larger segment, accounting for approximately 3/4 of the global mobile
applications revenues. However, the off-deck mobile applications segment is
expected have a faster growth in the future, owing to lowering of entry
barriers and faster establishment of new independent stores. It is expected
that by the end of 2015, the off-deck mobile application stores will just
surpass the number of downloads from on-deck stores.

Each sub-segment of the global mobile applications market is calculated
for the four geographical regions of North America, Europe, Asia, and ROW.
North America is leading the market in 2009 with a 41.6% revenue share;
however, Asia is the largest market in terms of downloads with 36.0%. The
European mobile applications market stood at $1.2 billion in 2009, which is
expected to become largest market in 2015 at 8.4 billion growing at a CAGR of
33.6% during 2010 - 2015.

Market participants' strategies vary by geography due to differing method
of payments, subsidies, and levels of competition among vendors.

Scope of the report

This report analyzes the global mobile applications markets based on:

    - Types of Stores:

    Off-Deck and On-Deck

    - Categories:

      - Games
      - Social Networking
      - Books
      - Entertainment
      - Business and Finance
      - Lifestyle
      - Productivity
      - Travel
      - Navigation
      - Utilities
      - Others

    - Market Participants
      - Handset/OS Manufacturers
      - Application Developers
      - Independent Vendors
      - Operators

The report also analyzes mobile applications market based on operating
system and also offers market analyses of application segments, such as
consumer and business mobile applications. In addition to market sizes and
forecasts, the report also provides a detailed analysis of the market trends
and factors influencing market growth, offering in-depth geographic analyses
of the mobile applications markets in the North America, Europe, Asia, and
Rest of the World (ROW). The report draws the competitive landscape of the
global mobile applications market, providing an in-depth comparative analysis
of the technological and marketing strategies the key players are adopting in
order to gain an edge over the their competitors.

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