Frutarom Continues Implementing its Rapid Growth Strategy

Acquires the Activity of British Flavor Company EAFI

HAIFA, Israel, January 24, 2011 - Frutarom Industries Ltd. (LSE: FRUTq, TASE: FRUT, OTC: FRUTF)
("Frutarom") announced today the signing of an agreement to acquire the
activity and assets of the British East Anglian Food Ingredients Ltd.
("EAFI") for the amount of approximately US$ 4.8 million (GBP 3 million).
EAFI's turnover for the 12 months ending December 2010 is expected to total
US$ 8.4 million (GBP 5.4 million). The acquisition will be self-financed.
Frutarom estimates that the deal will be completed within a number of weeks.

Founded in 1979, EAFI develops, manufactures, and markets
savory taste solutions (the non-sweet taste spectrum). Its product range
includes flavors, seasoning compounds, and functional ingredients for the
food industry with a specialization in the sectors of convenience food,
snacks, and processed meat and fish. Among the assets being acquired is
EAFI's operational facility in the United Kingdom which houses the company's
R&D, marketing, and manufacturing capabilities. EAFI employs roughly 35
employees and serves a broad customer base. EAFI's activities are synergetic
with Frutarom's current activities in the UK and with Frutarom's savory
competencies in Europe, which have grown significantly in recent years
following a number of acquisitions in the sector. These acquisitions include
the savory activity of Chr. Hansen, Gewurzmuller and Nesse in Germany
(acquired in 2009, 2007 and 2006 respectively) along with the recent purchase
of the Scandinavian savory activity of Rieber a few weeks ago.

According to President and Chief Executive Officer of
Frutarom, Ori Yehudai, "the acquisition of EAFI is a continuation of
Frutarom's rapid growth strategy, and another step in the fulfillment of its
vision 'to be the preferred partner for tasty and healthy success'. This
acquisition bolsters Frutarom's presence and positioning as a leading global
producer of flavors in general and of savory solutions in particular. It
strengthens both Frutarom's technological capabilities and its comprehensive
product offering to our customers in the fields of savory flavors and
functional foods around the world. The acquisition of EAFI will allow
Frutarom to widen its global customer base via a stronger entrance into the
UK market. Frutarom is the leading local flavor manufacturer in the United
Kingdom, however until now our main focus in that market has been on the
sweet spectrum of flavors. The addition of EAFI rounds out the Frutarom
portfolio, increasing the range of solutions that we can offer to food
manufacturers in the United Kingdom. The global market for savory flavors is
growing as a result of trends in improved quality-of-life and changes in
consumer behavior. Accordingly the consumption of processed and convenience
foods has grown both inside and outside of the home. Frutarom has identified
the savory sector as an important growth engine and is investing in the
development of unique and innovative products of high added value in its
sites around the world." says Yehudai.

"Frutarom has a proven track record in the execution of
successful acquisitions, utilizing operational and business synergies between
Frutarom and the acquired party, and taking advantage of cross-selling
opportunities that arise as a result. We are confident that this acquisition
will also continue Frutarom's rapid and profitable growth, creating value for
our customers, employees, and investors."

Yehudai concludes, "We are continuing to pursue additional
strategic acquisitions and implementing our rapid growth strategy combining
internal profitable growth with strategic acquisitions. This combination will
allow us to again double Frutarom's turnover within the next four years to
US$ 1 billion. Our sturdy capital structure, low net debt level and the
strong cash flow we achieve, along with the support of leading banks, will
allow us to continue executing acquisitions."

About Frutarom

Frutarom is a global company operating in the global flavor
and fine ingredients markets. Frutarom has significant production and
development centers in three continents and it markets its products in five
continents to over 10,000 customers in more than 120 countries. Frutarom's
products are intended mainly for the food, beverage, flavor, fragrance,
pharmaceutical, nutraceutical, health food, functional food, food additives
and cosmetic industries.

Frutarom, which employs approximately 1,500 people worldwide,
has 2 main activities:

    - The Flavors Segment, which develops, produces and markets
      flavor compounds and food systems.

    - The Fine Ingredients Segment, which develops, produces and
      markets natural flavor extracts, natural functional food ingredients,
      natural pharma/nutraceutical extracts, specialty essential oils, citrus
      products and aroma chemicals.

Frutarom's products are produced in its plants in the US, UK,
Switzerland, Germany, Israel, China, South Africa and Turkey. The Company's
global marketing organization includes branches in Israel, the US, UK,
Switzerland, Germany, Belgium, the Netherlands, Denmark, Norway, France,
Hungary, Romania, Russia, Ukraine, Kazakhstan, Belarus, Turkey, Brazil,
Mexico, Costa Rica, China, Japan, Hong Kong, India ,Indonesia and South
Africa. The Company also works through local agents and distributors
worldwide.

For further information, visit our website:
www.frutarom.com.

    Company Contact
    Ori Yehudai, President & CEO
    Frutarom Ltd.
    Tel: +97299603800
    Email: oyehudai@frutarom.com

Company Contact: Ori Yehudai, President & CEO, Frutarom Ltd., Tel: +97299603800, Email: oyehudai at frutarom.com