The Jelly Effect - Does Your Communication Stick?

LONDON, August 23, 2010 - How effective is the communication you experience every day?

Andy Bounds, author of international bestseller The Jelly Effect has got
a clear answer, and that is: Not at all.

According to his book, too much information and not enough relevance is a
problem that pervades almost all business communication. The way many people
communicate is like filling a bucket with jelly, flinging it at their
audience, and hoping some of it sticks. It's ineffective, it's irritating,
and, above all, it's very messy.

The answer? More relevance and a lot less jelly. The Jelly Effect teaches
you simple, memorable and costless ways to win more attention and more
business. Imagine how effective you'd be if you communicated only what was
relevant 100 percent of the time. You would be better at talking to others,
presenting, networking and selling. You would excel in interviews, meetings
and pay-rise discussions. The benefits would be endless.

The Jelly Effect is now out in a new paperback and available from all
good bookshops and Amazon:

www.amazon.co.uk/Jelly-Effect-Make-Communication-Stick/dp/0857080466/ref=sr_1_2?s=books&ie=UTF8&qid=1279874833&sr=1-2

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Web site: www.jellyeffect.com/

PRAISE FOR THE JELLY EFFECT

'The most effective, original and insightful book on business
communication that I have ever read.' –Dr. Ivan R. Misner, NY Times
bestselling author of Truth or Delusion? and founder of Business Network
International

'Andy Bounds has a totally unique and inspiring way of communicating. He
also has this tremendous ability to help others achieve more when they
communicate. Every single person he's worked with at npower has found his
guidance to be immensely valuable, and to have made a real difference. My
advice: read this book - it will help you communicate with, and relate to,
people better than ever before.' –Heidi Walton, npower, People Development
Manager

'They say the definition of genius is the ability to make the complex
simple. If that's the case then Andy Bounds is a genius. This book is packed
with insight and ideas that make the whole art of communication and
connecting with people both easy to understand and apply. Yes, you'll have
the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why
on earth you've never thought of some of the ideas before…truth is we need
some one like Andy with his incredibly easy style of writing to wake us up to
the obvious. I defy anyone who reads this book and applies the insights to
their own business not to see a increase in both their profit and their
profile.' –Paul McGee, International speaker and best selling author of
S.U.M.O. (Shut Up, Move On)

About the author

Andy Bounds is a corporate trainer and keynote speaker, and was the first
UK speaker to present at the American conference of BNI - the world's largest
referral organization, which has a worldwide membership of 86,000. He is now
a very high profile member of the BNI, delivering keynote speeches - and had
standing ovations - in conferences in the US, England and Sweden.

Bounds mother was completely blind and he has had to master really
effective communication from a young age - he had to describe everything for
his mother and found himself trying to communicate things to her that most
people would never have to describe. He is also partially sighted (it's a
hereditary disease - his young daughters have it too) and this reduced sight
gives him a heightened awareness of the power of oral communication.

Web site: www.andybounds.com

    Please contact Ella at 20:20 for more information.

    Ella Perakorpi - Online PR Executive
    20:20
    -----------------------------------
    T: +44(0)117-930-88-22
    e: ella.perakorpi@weare2020.com

Please contact Ella at 20:20 for more information. Ella Perakorpi - Online PR Executive, 20:20, T: +44(0)117-930-88-22, e: ella.perakorpi at weare2020.com .