The LEGO Group Partners With NASA to Build and Explore the Future

BILLUND, Denmark, November 2, 2010 - LEGO(R) bricks will provide a symbolic link between Earth and space when
the Space Shuttle Discovery blasts off from Cape Canaveral for its last
scheduled flight. A small LEGO space shuttle model will accompany the crew to
mark the start of a partnership between The LEGO Group and NASA.

"Learning is at the very core of the LEGO Group's values," said Jacob
Kragh, President of LEGO Education. "The company has invested many years of
cooperation and research with educators and child development specialists.
The LEGO Group's mission is to inspire and develop the builders of tomorrow.
Our partnership with NASA will help us in this mission."

Over the next three years both The LEGO Group and NASA will participate
in a joint outreach and educational program designed to inspire children to
explore science, technology, engineering and math.

"Partnering with The LEGO Group is a perfect fit. We have taken the
excitement of NASA's missions and coupled that with kids' love of creating
things with the iconic LEGO bricks," said Leland Melvin, NASA's associate
administrator for Education. "These projects not only foster creativity but
also instill in the young builders a real sense of the engineering and design
principles that NASA uses every day. Fun learning activities like these can
help inspire kids to become the next generation of explorers."

In February 2011 more than a dozen LEGO activities will be flown to the
International Space Station (ISS). Astronauts will build LEGO models,
complete educational activities, and record the results.

Activities will include the exploration of daily life on the ISS and the
effect of microgravity on various simple machines. Videos of the completed
activities and space-themed educational materials will be available at
www.LEGOspace.com.

The LEGO Group has been creating space models since 1973 and NASA has
already provided inspiration and educational insight for a new line of LEGO
CITY space models to be released in 2011.

LEGO bricks and products have been on several space missions. The latest
mission with NASA was in 2004 when two astronaut minifigures hitched a ride
on the Spirit and Opportunity Mars Exploration Rovers.

The LEGO Group is a privately held, family-owned company, based in
Billund, Denmark. It was founded in 1932 and today the group is one of the
world's leading manufacturers of play materials for children, employing
approximately 9,000 people globally. The LEGO Group is committed to the
development of children's creative and imaginative abilities. LEGO products
can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group. (c)2010 The LEGO
Group.

For more details and pictures contact: Andrew Arnold, PR and Communications Manager, LEGO Consumer Education and Direct, Tel: +45-23-24-17-70