The World's First CO2 Free Expedition to Antarctica

An Adventure for the Future of Human Kind to Live Without Fossil Fuels

SEOUL, South Korea, May 18, 2011 - South Korea's major broadcast company, Seoul Broadcasting System ("SBS"),
will air its documentary, "Antarctic, Land of Future" at 11pm on the 22nd of
May and 29th of May. "Antarctic, Land of Future" is a CO2 free expedition
across Antarctica and coincides with the centennial anniversary of Roald
Amundsen's Antarctic expedition.

(Photo: photos.prnewswire.com/prnh/20110518/CN04409 )

The World's Maiden Mobile Solar Power Expedition Across the Antarctic

As the world is threatened by global warming, SBS's documentary
raises awareness to Koreans, and the world, the risks of global warming and
substitutes the use of fossil fuels by using eco-friendly energy in a CO2
free expedition across the Antarctic.

The eco-mobile, developed in one year specifically for the expedition,
was designed and engineered by SBS's production team and a technical expert,
is the world's first solar powered snow mobile used in an Antarctic
expedition. The eco-mobile is powered by twelve 210W solar modules, four wind
turbines, a 5kW electric motor and a 48v/100AH LiFePO4 battery. The
eco-mobile produces approximately 2kWh, maintains an average speed of 20kph
and a 10 degree climbing force. Each eco-mobile contained three battery packs
with each battery capable of traveling up to 20km. While the expedition's
goal was to travel 60km per day, actual travel distance was measured at 30km
per day due to 20 days of extreme weather conditions which led to
difficulties in recharging the batteries during the 41 day expedition.

A Historical Antarctic Expedition by Alpinist Young-Seok Park, the First
Person in the World to Complete a True Adventure Grand Slam

Polar explorers warned that it would be impossible to traverse the
Antarctic solely with the eco-mobile. However this theory was proven untrue
under the leadership of Young Seok Park, the first person in the world to
complete a true Adventure Grand Slam. Under extreme weather conditions and
average temperatures of 30 degree below zero, Young Seok Park controlled the
eco-mobile in blizzard conditions of 20mps, constant whiteout and miles of
sastrugi. The eco-mobiles were maintained by the expedition team which
included the eco-mobile's technical development expert.

The documentary was produced by Un-Hoon Shin who planned the expedition
for over two years and is narrated by Ji-Tae Yoo, a popular Korean actor, who
starred in the Korean feature film "Antarctic Diary."

After leaving Union Glacier Base Camp on 19th of December, 2010, without
the use of any fossil fuels, the expedition team reached the South Pole on
28th of January, 2011 crossing 1,200km of Antarctic sea ice. The success of
the SBS team's CO2 free eco-mobile Antarctic expedition highlights the
world's quest to reduce CO2 emissions.

Broadcast Schedule

25 May 23:00 (Korea Standard Time) Raising our Solar Sails in a Sea of
Ice

29 May 23:00 (Korea Standard Time) A Desperate Battle in the White Jungle

Video clip available: www.youtube.com/watch?v=9idPg8BfzLk

Producer Un-Hoon Shin is Korea's representative expedition documentary
film producer. Besides this documentary, Shin has tracked and featured a
number of expeditions of alpinist Young Seok Park until the explorer
completed the Adventure Grand Slam for the first time in the world. In
addition, the producer made "Normandy Korean," a documentary film to depict
the life of a Korean captive wearing a German uniform whose photo was
circulating in the internet. This documentary led famous novelist Jung-Rae
Cho to write a novel and it is currently being produced as a movie. Following
BBC, Shin also covered the story of a tribe who has lived for more than 400
years in remote highlands of Colombia. Other films including a reincarnation
in Bhutan show his continuous efforts.

Due to his high interest in the conversion of broadcasting and
communications technology, he introduced the phone-based survey and ARS
system to the broadcasting environment which is very common now. He achieved
a success in live SNG broadcast transmission for six consecutive weeks, the
longest record ever made in Korea. He also made it possible to use SNG on the
peak of Himalaya.

    Contacts
    SBS Inc.
    PR Representative, Ki-Hyun Oh       +82-10-7292-0066
                                        ohmypd@sbs.co.kr

    Producer, Un-Hoon Shin              +82-10-5236-9047
                                        suhn@sbs.co.kr

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