By And, PRNE
Wednesday, March 30, 2011

LONDON, March 31, 2011 - Today it was announced that a group of investors led by Scott
has purchased the popular iGaming news site

The actual terms of the deal are undisclosed. Calvin Ayre
would only say the purchase price was "substantial".

The negotiations to purchase the popular gaming-industry news
site began in November when Scott Longley, backed by a group of public gaming
executives approached Ayre with an offer.

Calvin Ayre initially rebuffed offers in November 2010 and
January of 2011 stating, "It's my name, it's my brand and I won't sell it to

Scott Longley was convinced Ayre had a price and returned to
his investors. Late last week Calvin Ayre, Longley and the investors found a
number that satisfied all parties.

Longley was rumoured to be interested by the site's steady
increase in popularity. The group indicated that the site was reaching the
"tipping point" in its rise to prominence within the iGaming community.

Longley and his investors wanted to complete the purchase
before the site's official one-year anniversary in May because afterwards,
they said "the attention of suitors from non-gaming areas of the media would
have pushed the purchase price to an undesirable figure."

Editorial changes are coming with the new ownership group
promising to offer a refined voice. Calvin Ayre's trademark 'Ayre Heads' are
off the site and there are no plans to replace them as, "they don't belong on
a serious news site."

Longley has promised the new readers of
"serious online gaming news for serious people working in the business of
online gaming."

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