Three Prize Winners Awarded in Elsevier’s Article 2.0 Contest

AMSTERDAM - “Thinking Outside the Box” Yields web 3.0, Nonlinear and Smartphone
Applications

Elsevier, a leading global healthcare and scientific publisher, has
announced the winners in the Elsevier Article 2.0 Contest (
www.article20.elsevier.com), a competition challenging individuals to
develop creative and useful solutions for rendering journal articles on the
web. The contest attracted interest from contestants across the globe with
submissions including web, mobile and desktop applications. The panel of
seven distinguished judges, drawn from academia, publishing, policymaking and
media, considered how each application improved on the existing online
presentation of research articles. Special attention was paid to contestants’
ability to ‘think outside of the box’ as well as ease of use and the overall
quality of the application.

The $4,000 first prize was awarded to Inigo Surguy whose idea
demonstrated how Web 1.0, Web 2.0 and Web 3.0/Semantic Web approaches can be
combined to add value to article content. His application enhances content
navigation, facilitating commentary on specific paragraphs, and assertions
about the article and its contents.

The $2,000 second prize was awarded to Jacek R. Ambroziak. His mobile
application enables reading Elsevier articles on an Android Smartphone.
Stuart Chalk, the $1000 third prize winner, submitted an idea operating on
the premise that research articles are inherently non-linear and that
researchers view articles in a random fashion, depending on their interests.

“It is exciting to see the article beginning to emerge as a real digital
artefact, using XML to create more than just an enhancement of the print
version, and addressing the problems of different digital distribution
channels like mobile for the first time,” remarked David R. Worlock, Chief
Research Fellow, Outsell Inc., and one of the seven Article 2.0 Contest
Judges, ” But these are just the first steps in what will ultimately be a
complete redesign of scholarly communication in the networks.”

The panel of Article 2.0 judges also included: Alan Darnell, Manager of
the Scholars Portal Project; Dave Kellogg, Chief Executive Officer of
MarkLogic; Dr. Donald Lindberg, Director of the National Library of Medicine;
Jill O’Neil, Director, Planning and Communication, National Federation of
Abstracting and Information Services; Andrew Perry, Postdoctoral Researcher
of the University of Melbourne; and Rafael Sidi, Vice President of Product
Management, ScienceDirect, Elsevier.

“The Article 2.0 Contest has been another opportunity for Elsevier to
collaborate with researchers and developers by providing the building blocks
to achieve innovative outcomes”, said Darin McBeath, Director of Disruptive
Technologies, based in Cincinnati, Ohio.

This initiative reflects Elsevier’s goal of getting closer to customers
and delivering innovative online tools to increase productivity. Another key
innovation contest, The Elsevier Grand Challenge: Knowledge Enhancement in
the Life Sciences (www.elseviergrandchallenge.com) will be announcing
its Grand prize winners from among four finalists at the Experimental Biology
Meeting (www.eb2009.org) on April 21st. These winners promise new ways
of enhancing deep value in scientific content. Over the course of the past
year, the Grand Challenge has invited members of the scientific community to
describe and prototype tools to improve the interpretation and identification
of meaning in online journals and text databases relating to the life
sciences.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. Working in partnership with the
global science and health communities, Elsevier’s 7,000 employees in over 70
offices worldwide publish more than 2,000 journals and 1,900 new books per
year, in addition to offering a suite of innovative electronic products, such
as ScienceDirect (www.sciencedirect.com/), MD Consult (
www.mdconsult.com/), Scopus (www.info.scopus.com/),
bibliographic databases, and online reference works.

Elsevier (www.elsevier.com/) is a global business headquartered in
Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of
Reed Elsevier Group plc (www.reedelsevier.com/), a world-leading
publisher and information provider. Operating in the science and medical,
legal, education and business-to-business sectors, Reed Elsevier provides
high-quality and flexible information solutions to users, with increasing
emphasis on the Internet as a means of delivery. Reed Elsevier’s ticker
symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and
ENL (New York Stock Exchange).

Anna Hogrebe
Tel: +31-20-485-3269
newsroom@elsevier.com

Source: Elsevier

Anna Hogrebe, Tel: +31-20-485-3269, newsroom at elsevier.com