ThruPoint Acquires Assets of Ubiquity
By Thrupoint, PRNETuesday, April 6, 2010
Adds Robust SIP Platform & Applications Development Capabilities to Enhance Customer Value
NEW YORK and CARDIFF, Wales, April 7, 2010 - ThruPoint, a leading New York-based technology consulting firm, today
announced the closing of its acquisition of certain assets of Ubiquity
Software Corporation, a Cardiff, Wales-based Session Initiation Protocol
(SIP) application server platform development company owned by Avaya. The
acquisition of certain assets of Ubiquity, including the 74-member Ubiquity
development team, will enable ThruPoint, already a major player in the
service creation consulting market, to go a step further and offer both a SIP
platform and development capabilities to create customized SIP-based
applications for its enterprise and Service Provider (SP) clients and their
end users. Terms of the agreement were not disclosed.
Ubiquity was founded in 1993, and since 2001, Ubiquity has focused
exclusively on SIP technology - which brings presence to the network by
identifying who you are, where you are, and how you fit. Since 2001, Ubiquity
has become one of the leading software platforms for the development and
delivery of SIP end-user applications. Following the recent transaction,
Avaya's Tier 1 SP clients are continuing to use Ubiquity's platform and are
now ThruPoint clients.
ThruPoint welcomes Ubiquity's entire 74-member development team, with
individuals averaging 10 years of SIP knowledge and experience. John Holvey,
who has led the development team for the past nine years, joins ThruPoint's
executive management team as Executive Vice President, Ubiquity Technology.
The Ubiquity development team will continue to be based in Cardiff.
"The team and I are uniformly excited at the opportunity that joining
ThruPoint presents for our collective clients as well as for us as creative
engineers," stated Holvey. "When Ubiquity began to concentrate on SIP in
2001, the technology was in its infancy. Fast forward to 2010, we have just
been acquired by an entrepreneurial company with early-adopter clients. The
timing couldn't be better - we are nimble, we have the ability to deliver
quickly with our breadth of skills and experience, and the market is finally
here."
ThruPoint plays a key advisory role in the network infrastructures of its
early-adopter enterprise clients - particularly in the financial services
industry, where information and communications drive competitive advantage.
Ubiquity's platform now enables ThruPoint to expand the conversation from the
infrastructure - where it can take significant time to generate a return on
investment - to the business processes that bring clients closer to their
customers and result in revenue generation. The new ThruPoint/Ubiquity
Solutions Portfolio is currently being built and will be announced soon.
One example is a proposed application for a large financial services
client that currently outsources the recording of key messages to its
traders, who act on the information and impart it to their customers
worldwide. Ubiquity's SIP Application Server (A/S) will enable ThruPoint to
develop and deliver a customized application for this client that would allow
them to bring the recording and messaging process in house, recordable via
any communications tool, and transmittable anywhere within the network - in
less time and with less investment.
The opportunities for Ubiquity in the SP market are quite vast, and
ThruPoint will focus on Ubiquity's incumbent clients, as well as underserved
Tier 2 providers in the U.S. and EMEA. For SPs, utilizing Ubiquity's SIP A/S
reduces the time for bringing new services to market by several months versus
being dependent on a carrier's internal infrastructure, within which hand
coding and change provisioning often need to occur. In addition to reduced
product development cycles and costs, other benefits include increased
flexibility for product upgrades, and the ability to stack heterogeneous
technologies and media onto one platform. ThruPoint will also be able to help
SPs in rural and remote areas to enable access to text and medical
communications.
An example of a SP client's use of Ubiquity is a carrier who outsources
videoconferencing services and who wants ThruPoint to build integration
points where users can click to dial audio and integrate the video as a
unified service. The service can then be enhanced with policy features, such
as: these 30 people should be able to ask questions, and these 150 people
should just remain on mute. These and countless other parameters can be built
in.
"This acquisition creates a natural extension of our Service Creation
practice to enhance our capabilities - and therefore our value - in servicing
existing and new clients," according to Rami Musallam, Chairman and CEO,
ThruPoint. "For the past six years, our Service Creation practice has
provided advisory services for service providers seeking to bring new
products and services to market. Now, in addition to participating in the
validation and market research process, Ubiquity enables ThruPoint to
actually develop and deliver new revenue streams - resulting in faster time
to market and revenue for these same clients."
About ThruPoint
ThruPoint, Inc., headquartered in New York, NY, with regional offices in
the U.S., Europe, Middle East, and Africa, delivers technology solutions that
improve clients' business performance by optimizing infrastructure and
enabling new or improved services. SIP and IMS represent the next wave of key
disruptive technologies that can deliver entirely new opportunities for
business value to both enterprises and service providers. ThruPoint is
uniquely positioned to capitalize on this market opportunity with the
acquisition of Ubiquity, which enables ThruPoint to expand its Service
Creation practice beyond advisory services with the in-house ability to
design and build customized applications for our enterprise and service
provider clients and their customers. Learn more about ThruPoint on the World
Wide Web at www.thrupoint.net.
ThruPoint and Ubiquity are trademarks of ThruPoint, Inc. All other
trademarks are the property of their respective owners. This press release
contains forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Expression of future goals and similar expressions reflecting something other
than historical fact involve risks and uncertainties, including, without
limitation, market acceptance of services, changes in economic and business
conditions and changes in the company's business strategies. The actual
results achieved may differ materially from any forward-looking statements
due to such risks and uncertainties.
Bridget Kimmel, Bridge Communications, +1-267-880-0570, bridgetkimmel at bridgecommunications.biz
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