Toluna Launches iPhone AppBy Toluna, PRNE
Tuesday, April 5, 2011
Now Members of Toluna's Community Have the Opportunity to Share Their Opinions on the Move!
LONDON, April 6, 2011 - Toluna, the world's leading online research panel and technology provider
are giving their 4 million panellists a voice on the move.
With the launch of the Toluna iPhone application, members can create
polls in seconds and get thousands of answers from the global community
direct to their iPhone. Expanding the service to mobile increases the speed
to reach the global community and reduces the response time far more than
traditional market research.
Frank Smadja, Senior Vice President of Research & Development stated on
the release of the app: "The launch of the free Toluna app allows our already
highly engaged members even more freedom to post and comment on polls and
opinions. Including the real time functionality of toluna.com (
www.toluna.com/ ) our members can tap into what the world thinks -
anytime, anywhere. Continually striving for innovation, Toluna looks to new
techniques and technologies in order to communicate with consumers, how and
when they want to. Whether it's looking for local information,
recommendations or political opinions, public opinion can be formed in the
palm of their hands."
The app is available for download in the app store now - for free. View
Toluna is the world's leading independent online panel and survey
technology provider to the global market research industry. The company
provides online sample and survey technology solutions to the world's leading
market research agencies, media agencies and corporations, from its 17
offices in Europe, North America and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique online
community approach to the management of its panels. Through the use of web
2.0-based technology it has created the world's first social voting community
site toluna.com, focusing on maximizing panellist engagement to offer
increased survey responsiveness and data reliability to its clients.
In addition Toluna is enabling organisations to generate valuable
customer insight by creating, hosting and managing their own online
communities using its software as a service community management solution;
PanelPortal. Toluna's portfolio of research technology solutions also include
Quicksurveys- an online self-service tool that enables you to ask up to 15
questions and receive 2,000 responses in a few hours, Interactive Voice
Response, mobile survey capabilities and BrandSpector a new approach to
measuring the efficiency and effectiveness of online advertising campaigns
using Toluna's online panel.
Contact: t: +44(0)20-3058-5000 / firstname.lastname@example.org
Contact: t: +44(0)20-3058-5000 / contact-uk at toluna.com; Carrie Russell, +44(0)203-058-5028
Tags: April 6, London, Toluna, United Kingdom