Tommy Hilfiger to Assume Direct Control of Distribution in China

AMSTERDAM, March 31, 2010 - The Tommy Hilfiger Group today announced it has entered into
an agreement to assume direct control of its wholesale and retail
distribution in China from its licensee Dickson Concepts (International)
Limited, beginning March 01, 2011.

Dickson Concepts (International) Limited will continue to
operate as the Company's licensee in China through February 28, 2011, and
will remain as the licensee for other territories in the Southeast Asian
region, comprising of Hong Kong, Macau, Taiwan, Singapore and Malaysia, under
an extended agreement that continues through to March 31, 2019. Terms of the
transaction have not been disclosed.

"This acquisition is in line with our strategy to consolidate
brand management and approach the market in the most coordinated manner
possible," said Fred Gehring, Chief Executive Officer of the Tommy Hilfiger
Group. "There is tremendous potential in China to cultivate the Tommy
Hilfiger brand. Over the years, Dickson Concepts (International) Limited has
firmly established Tommy Hilfiger as a premium lifestyle brand in the region.
By assuming direct control of the brand operations in China, we will now be
in a better position to support the development and expansion of the business
in this important growth market."

Tommy Hilfiger products, including men's, women's, denim and
childrenswear, are currently sold through 103 points of sale in China.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy
Hilfiger and Hilfiger Denim, The Tommy Hilfiger Group of Companies is one of
the world's most recognized designer apparel groups. The Group's focus is
designing and marketing high-quality menswear, womenswear, children's apparel
and denim collections. Through select licensees, the Group offers
complementary lifestyle products such as accessories, fragrances and home
furnishings. Tommy Hilfiger Group merchandise is available to consumers
worldwide through an extensive network of dedicated retail stores, leading
specialty and department stores and other carefully controlled distribution
channels. For additional information about the Tommy Hilfiger Group of
Companies, please visit www.tommy.com.

For further information contact: Abdel El Hamri, Director of European Communications, Tommy Hilfiger Europe B.V., Tel: +31-(0)20-589-5701, abdel.elhamri at tommy.com. Avery Baker, EVP of Global Marketing and Communications, Tommy Hilfiger Europe B.V., Tel: +31-(0)20-589-9889, avery.baker at tommy.com