Top 11 Hot Toys of 2010

AMERSHAM, England, August 24, 2010 - Being a parent can be a difficult job, even at the best of times.
However, when it comes to deciding on what toys (www.thetoyshop.com/)
to buy for your kids, this job can become even harder. With this in mind,
this release has been written by The Toy Shop (www.thetoyshop.com) to
provide parents with a list of the 11 hottest toys to hit the shelves in
2010.

1. Ben 10 Plumbers Communicator (Bandai)

Ben's Plumbers Communicator is a new role-play item from the Alien Force
series. It can be worn on a belt clip, then with the image disc flipped up,
an image of Grandpa Max is projected onto the screen and kids can hear him
talk.

2. Zubber Band Maker (Flair Leisure Products)

Zubber is an exciting new concept which moulds like dough and then sets
like rubber. There are a number of sets available and Flair expects the
Zubber Band Maker to be especially popular.

3. Atlantis: Gateway of the Squid (Lego)

Lego Atlantis: Gateway of the Squid includes 354 pieces for you to put
together. This cool construction set comes with a Squid Warrior with trident
and 2 deep-sea diver mini-figures, plus a collectable blue treasure key. The
Gateway features awesome trap doors and you can open the temple gates with
the blue treasure key. This Lego Atlantis set measures 38cm long.

4. Articulate For Life (Drumond Park)

A 'lifestyle' version of the original, with all-new categories and
enhanced game play, including an electronic timer to add extra spice and
enjoyment to one of the most popular team game concepts of all time.

5. Zhu Zhu Pets Hair Salon (Character Options)

Autumn/Winter will be the time for the launch of many of the major new
playsets, together with a whole range of pet vehicles. These will include an
ice cream van and boat, tree house, burger bar hair salon (with hairdryer)
and a pizzeria.

6. Hama Beads - Toy Story (DKL Marketing)

Hama Beads are the ultimate children's craft toys
(www.thetoyshop.com/ArtsAndCrafts). Their aim has always been to
stimulate creative play through producing colourful and imaginative designs
with their bead systems. With a selection of different coloured beads,
pegboards and gift sets, there is plenty of fun to be had. Toy Story Hama
Beads allow the creation of Buzz, Woody and the Alien characters. Ben 10 and
Disney Fairies are new licenses for 2010, also.

7. Igglepiggle Cuddle Harness (Golden Bear)

Igglepiggle and Upsy Daisy cuddle harnesses are designed to ensure safety
whilst children learn to walk with their favourite character.

8. Little Kingdom Magic Castle (Golden Bear)

As master toy licensee, Golden Bear will be launching the magical Ben and
Holly's Little Kingdom at Toy Fair 2010. The range interprets the charms of
the BAFTA award-winning programme through plush and plastic toys and includes
Holly's Castle, Gaston Cave, Fluttering Wings Holly and Ben Elf.

9. Armouron (Bandai)

Armouron combines role-play, dress-up and construction
(www.thetoyshop.com/Construction). The concept is snap together moulded
body armour, which can then be expanded and accessorised. Two basic Armouron
sets are available with the same design in blue and red, including a helmet
with separate visor and gladiator-style chest and shoulder pieces and a
shield.

10. Thomas Early Engineers Wooden Railway (Learning Curve)

Early Engineers is a collection of chunky engines and playsets with
wooden track held in place by a 'Tracktile' plastic base, giving the feel of
wood track but without the construction. All elements are compatible with
existing Thomas Wooden Railway items.

11. Tomy GachaTronics Mario Kart Wii Light Projectors (Hive
Entertainment)

A small keyring size wii-mote which projects a character from Mario Kart
onto nearby surface.

About The Toy Shop:

The Entertainer is the largest independent retailer of toys in the UK,
with over 25 years' experience. The first store was opened in Amersham,
Buckinghamshire by Gary and Catherine Grant, who are now the proud owners of
almost 50 stores. Experience in buying and selling children's toys
(www.thetoyshop.com/) since 1981 is key to the ongoing growth of the
company. In addition to TheToyShop.com website, The Entertainer also operates
Gadgetshop.com.

For further information please contact: Zoe Greenall, Online Marketing Manager, zoe.greenall at theentertainer.com, Tel: +44(0)1494-737028